Kale Trend Gets A Zesty Kick With New “Kale Italia” From Earthbound Farm

Press Release Apr. 15, 2015 at 2:54 PM

San Juan Bautista, CA (April 15, 2015)

Earthbound Farm, a pioneering organic food company and the nation’s leading grower of organic produce, is expanding its popular line of kale-based Deep Green Blends with Kale Italia – a zesty mix of baby kale blended with popular Italian greens, arugula and radicchio – available in a 5oz clamshell package. Available now, this new addition reflects the continuing growth in consumer fascination with all things kale.

“We’ve heard the demand for more delicious ways to eat kale, and we’re delivering with an enticing new blend of flavors to meet the need,” said Nicole Glenn, Director of Product Innovation at Earthbound Farm. “Baby kale is so versatile that it satisfies that desire for an all-purpose green that works in smoothies, cooked recipes, and salads equally deliciously. And combined with the Italian greens in this blend, people will rave about Kale Italia as a tasty new take on the popular superfood.”

Lighter than Earthbound Farm’s other kale-based Deep Green Blends (Power or Zen), Kale Italia still has a crave-worthy crunch and a robust flavor. Beyond salad, this new blend is ideal for pastas, risottos, sautes and more. “Kale Italia has the versatility and freshness people want at a price they can afford,” added Glenn. “And the fact that it’s so nutrient-dense is a driving factor of its popularity.”

For ideas and recipes for new Kale Italia, visit ebfarm.com and search “Kale Italia.” Some favorites include:

Earthbound Farm’s Kale Italia (5oz clamshell) is packed in a modified atmosphere to maximize freshness and quality and is available nationwide with a suggested retail price (SRP) of $4.99.

Ever flavor-forward, Earthbound is also adding a new blend, Half & Half: Baby Spinach & Arugula, which builds on the popularity of its Half & Half: Spring Mix & Baby Spinach mix. With consumers often purchasing several varieties of greens at a time and blending them into recipes, packaging the popular varieties together into a single blend makes it easier and more convenient for the shopper. Half & Half: Baby Spinach & Arugula is available in a 5 oz. clamshell with a SRP of $3.99.

Like all Earthbound Farm fresh produce, these greens are grown in accordance with the company’s industry-leading food safety and organic integrity programs packaged in sustainable packaging made from 100 percent post-consumer recycled bottles.

For product coupons in addition to tips and recipes for happier, healthier living, sign up for Organic Bound, Earthbound Farm’s web-based magazine and newsletter.

About Earthbound Farm
Earthbound Farm, based in San Juan Bautista, Calif., is a leading organic food company bringing the benefits of fresh, flavorful and healthy organic foods to as many people as possible. From its signature Spring Mix to its fresh and frozen fruit and vegetables, herbs and snacks, Earthbound offers an array of tasty and nutritious food with the goal of making a healthy difference in the way America eats. Whether fresh, frozen, dried or packaged, for 30 years Earthbound has specialized in growing food from the soil organically, fostering the health and harmony of the ecosystem. For more information, visit www.ebfarm.com and follow @earthboundfarm on Twitter.