CPG Week Podcast

In this episode: With Halloween on the horizon, this week NOSH editor Carol Ortenberg and reporters Lukas Southard and Adrianne Deluca kickoff the episode discussing their favorite sweets before moving onto marshmallows with the news that confection brand Smashmallow won a $21 million verdict in a dispute with its former equipment maker. The team also discusses changes to West African food brand Yolélé’s supply chain. In our featured interview, Lukas hears from Circana’s Sally Lyons Wyatt about what is driving consumer buying behavior in the freezer aisle and subcategories seeing success. Show Highlights: 1:00 – Just in time for Halloween, the group kicks off the podcast sharing their favorite sugary treats before discussing the $21 million verdict snack brand Smashmallow was just awarded in a suit over mallow-making equipment. The NOSH team rounds out the conversation talking about Yolélé’s separation from Woodland Foods. 13:05 – Circana’s EVP & Practice Leader Sally Lyons Wyatt joins the podcast to step into the freezer aisle with fresh data and insights about consumer trends in frozen food. 19:15 – Though inflation is playing a role in purchasing decisions across the store, Wyatt says the impact is more nuanced in frozen, with supply chains and product mix also playing a role. 24:45 – Lukas and Wyatt discuss why some of the consumers purchasing frozen the most often are also over indexing in restaurant spending. 30:45 – The two finish the interview delving into strategies that brands and retailers can use to capture a larger consumer base and drive more purchases in frozen food.   “Retailers need frozen and frozen CPG needs retailers…there’s a whole host of things that natural-organic can do to find some fun ways to help consumers get speed-to-table.” -Sally Lyons Wyatt, Circana EVP & Practice Leader, Client Insights About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected].

This week on the NOSH Podcast, NOSH editor-in-chief Jeff Klineman, editor Carol Ortenberg and reporters Adrianne DeLuca and Lukas Southard give their hot takes on club store purchases and how better-for-you brands are strategically “dipping” into conventional to reach more consumers. In this week’s interview, Red’s Natural Foods CEO and founder Michael Adair shares the lessons he has gathered while operating the frozen snack and breakfast food brand for 14 years and how the clean label brand has found success sitting next to conventional products in the freezer case. In this episode: 1:10 – The NOSH Podcast team discusses their opinions of club store shopping and some of their favorite products to grab in bulk. 7:55 – Are natural food brands seeing results from positioning themselves among conventional competitors? The NOSHers explore some brands that have tried the strategy. Jeff cautions that the strategy might not be as “conventional” as it seems. 15:45 – Red’s founder Mike Adair joins the NOSH podcast to talk about his journey in frozen and how he found that patience was his best weapon in building the clean label brand. 20:30 – Self-manufacturing might help a brand control its production and supply chain more efficiently but it comes with a number of other issues that co-packed brands don’t have to worry about. Adair discusses how Red’s move into self-manufacturing opened up new doors (and investment) but was not always the easiest road. 28:05 – It might not always be up to a brand but where on the shelf but which products a brand is placed next to can make a big difference in sales. Adair talks about what Red’s has learned about placement in the frozen category. “One of the things that we’re not afraid of is failing. The minute that you become too conservative in your innovation and the lanes in which you play, you can become stale pretty fast.” -Mike Adair, Red’s Natural Foods CEO and founder About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

On this week’s show, NOSH editor Carol Ortenberg, reporter Adrianne DeLuca and editor-in-chief Jeff Klineman drum up some girl dinner alternatives and run down recent legislative and M&A news from the plant-based sector. Later, Adrianne chats with Tony’s Chocolonely Mission Guardian Anne-Wil Dijkstra about why the company put a new corporate structure in place to protect its mission. Dijkstra also provides advice about how emerging impact-driven brands can take steps to secure the success of their own mission. Show Highlights: 01:05: Girl Dinner or Dad Bod Dinner? Hear the NOSH team’s take on the new TikTok trend, how it is showing up on e-commerce platforms and the opportunities they see for CPG brands to latch onto. 07:33: Between the introduction of the PLANT Act to Congress and the sale of Alpha Foods, plant-based industry news has been plentiful this week. The team runs through some highlights of the new legislation and key details about Alpha’s sale. 18:19: It’s been two months since Tony’s Chocolonely implemented an independent, legally binding corporate structure to protect its mission to improve the cocoa supply chain. Anne-Wil explains the motivation behind that effort and how it will evolve as Tony scales its impact. 28:16: Open-sourced processes and ideas are also at the heart of the chocolate maker’s mission. Listen in to hear Anne-Wil’s take on when emerging brands should look to lock in their impact goals and why she believes they can do so even with limited resources. “You need growth to inspire others – for that you need to have a commercially successful business case. It doesn’t have to be “or”… Money is a means to go towards your vision. We need a world with profitable organizations that have a positive impact. That’s how we change the world for the better.” -Anne-Wil Dijkstra About The NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

NOSH editor Carol Ortenberg and reporters Lukas Southard and Adrianne DeLuca discussed what they saw, heard and tasted at Expo West 2023. The team talks about how the news of Silicon Valley Bank’s meltdown was received on the convention floor Friday and Saturday, how acquisitions announced during the event reflected broader trends in food and beverage manufacturing and the increasing desire by some brands to vertically integrate their supply chains. In this episode: 1:05 – Adrianne tells Carol and Lukas about all the kelp and millet brands she talked to Expo. 2:50 – The team discusses how SVB’s sudden dissolution impacts the CPG food space and insights on how this may impact the industry longer term. 6:20 – Carol, Adrianne and Lukas talk about how the various acquisitions and strategic shifts announced at Expo West speak to broader trends in the industry. 11:15 – The team discusses how supply chains continue to be a topic of conversation among food producers. They then explore how nut suppliers are using their strengths in vertical integration to launch new, branded, packaged food products. About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

On this week’s show, NOSH editor Carol Ortenberg, editor-in-chief Jeff Klineman and reporters Adrianne DeLuca and Lukas Southard dish out some hot takes on the condiment set and give an update on some recent divestments and sales resulting from supply chain struggles. Later, we hear from Adam Spriggs, founder of The Angel Group, to gain insight from the investor and brand expert on how companies should approach positioning and branding in order to grow and flex throughout their lifecycle. Show Highlights: 02:10: This week’s topics get a bit saucy as the NOSH team shells out some controversial commentary and criticisms as they make their way down the condiment aisle including some lofty accusations against ketchup – is it a universal solvent or one-dimensional sauce? 10:32: The team then discusses the motives behind some recent divestments from big CPG players and how those actions compare to the supply network challenges facing Northeast organic dairy farmers. 19:45: Adam explains the oversight he sees many CPG entrepreneurs fall victim to and why he believes founders need to approach brand positioning with the mainstream consumers always in the back of their mind. 26:51: Later, Adam delves into how he analyzes a brand’s positioning and messaging strategies when assessing potential new investments, explaining that while a brand’s approach may always be rooted where it began, a founder has to be flexible to let that messaging evolve as the brand grows. “Most CPG founders are innovating within echo chambers that are detached from the interests and comfort zones of the majority of shoppers…What we need more CPG entrepreneurs focusing on is just innovating within a sweet spot.” -Adam Spriggs, Founding Partner of The Angel Group About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

NOSH Live Winter 2022 kicks off in Santa Monica tomorrow with a lineup of CPG experts ready to discuss the current state of the natural food industry, supply chains, retail evolution, creator-based brands and more. We hope you will join us in-person or if you couldn’t make the trip, tune in to the Livestream!