The NOSH Podcast: Do Consumers Give A Chip About Your Supply Chain?
Episode 57
Nosh Staff
In this episode:
On this week’s show, NOSH editor Carol Ortenberg and the founder and CEO of Zack’s Mighty, Zack Gazzaniga, dive right into a corny discussion on the origins of the brand, and the special corn variety behind its unique taste and texture. The duo grind through the brand’s supply chain journey and how different audiences respond to the details of that sourcing story.
Show Highlights:
02:03: Building a tortilla chip that doesn’t break in guac starts with good corn. For Zack’s Mighty, that pursuit of the perfect corn had its founder venturing to different continents and through the 10,000 year history of the iconic cobs.
14:12: Growing a brand with a complex supply chain sometimes requires compromises. Zack talks through the choices he had to make and why these decisions have ultimately allowed the brand to scale.
15:49: How did consumers respond to the brand’s corn history lesson? Zack explains how the brand narrowed in on its best selling feature and dialed in its marketing messaging.
22:46: Profitability remains key and Zack explains why different steps along the company’s supply chain appealed to investors.
“If something is easy to make, then it’s probably not that special. When something is hard, it just means that there’s not an existing supply chain for that and I think that can help you be unique.”
-Zack Gazzaniga
About The NOSH Podcast
The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.
New episodes are released every week. Send us comments and suggestions anytime to podcast@nosh.com.
Show Highlights:
On this week’s show, NOSH editor Carol Ortenberg and the founder and CEO of Zack’s Mighty, Zack Gazzaniga, dive right into a corny discussion on the origins of the brand, its special corn supply chain journey and how different audiences respond to the details of that story.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.
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