Yasso
Overview
Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011 as the first to market frozen Greek yogurt, Yasso quickly became one of the fastest-growing dessert brands in the world, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts. Yasso can be found at major grocery and club stores nationwide, and is an active, positive contributor to the community via its Game On! Foundation. To find your local retailers and to learn more about Yasso, please visit www.yasso.com and follow @yasso.
Pints
Frozen Greek Yogurt Bars
Sandwiches
Mochi
Frozen Greek Yogurt Poppables
Dipped Frozen Greek Yogurt Bars
Request Access to EditUnilever Buys Yasso As Part of ‘Premiumization Strategy’
Frozen novelty brand Yasso announced today it will be acquired by global conglomerate Unilever in a deal that is expected to close in the third quarter of this year.
Distribution: Mighty Yum Reaches 600 C-Stores; Laoban Launches At Whole Foods
In this distribution roundup: Mighty Yum brings its plant-based lunch packs to Hungryroot and c-stores; Laoban launches frozen dumplings at Whole Foods nationwide; Yasso expands into the drug channel with CVS; and more.
9 Notable New Food CPG Brand Refreshes
Check out this gallery for nine notable new food CPG refreshes from brands like Pastene, Nancy’s Probiotic Foods and Break Coffee Roasters. The refreshes range from updated packaging to reformulated products to name changes.
Yasso Expands Incubator Model with Mochi Launch
Frozen sweets brand Yasso is going deeper in the novelty set with the launch of new Greek yogurt filled mochi, the second product to be released under the company’s new “incubator” model introduced last year.
CPG Community Steps Up to Help Colorado Residents
Colorado has long been a hotbed of innovation for better-for-you food and beverage brands. So when tragedy struck last week with the Marshall Fires destroying the homes of thousands in Boulder County, the CPG community responded.
Marketing Roundup: Wonderful Pistachios Says “Almost Everyone Loves No Shells”; Harmless Harvest Debuts “Spooning Season”
With everything from an angry and animated tortoise to a TikTok Tastemonial challenge, these latest activations have embraced a variety of brand building tactics including user-generated content and a unique group of brand ambassadors.
Gallery: March Sees Frozen Treats, Low Sugar Snacks Hit Shelves
March saw several snack brands expand into new categories, from Hu’s grain-free cookies to LesserEvil’s toddler-friendly puffs. Check out the second part of March’s new product gallery for more of the month’s new releases, including frozen treats from KIND, Yasso and Halo Top and an upcycled baking mix collaboration from Renewal Mill and Burlap & Barrel.
Yasso Grows its Team, Moves to Boulder
Sometimes the sweetest way forward is with a big change. Frozen Greek yogurt brand Yasso announced that it will relocate its headquarters to Boulder, Colorado, led by new CEO Craig Shiesley, a 25-year CPG industry veteran.
Yasso Frozen Greek Yogurt Launches Snack Buddies Yogurt Bar Line
Yasso Frozen Greek Yogurt, the world’s first frozen Greek yogurt bar and fastest growing novelty brand continues to bring great tasting, better-for-you innovation to the frozen novelty category with the launch of Snack Buddies – a new line of 45-50 calorie frozen Greek yogurt bars that deliver indulgence in a smaller, snackable format for the whole family.
Yasso Frozen Greek Yogurt Launches Line of Seasonal Flavors
Yasso Frozen Greek Yogurt today announced the launch of its first-ever line of limited-edition seasonal flavors all available in the brand’s signature stick novelty bars and new pint varieties.
With Castanea in Its Corner, Yasso Pushes Into Pints
With the launch of a new line, frozen treat brand Yasso is seeking to enter the red hot pint category. The expansion comes as private equity firm Castanea confirmed earlier this month that it had taken a majority investment in the brand last year.
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