9 Notable New Food CPG Brand Refreshes

Yasso

Colorado-based frozen Greek yogurt maker Yasso unveiled a packaging refresh featuring bold colors, an upgraded design and a more prominent logo. The new design also now includes food photography showcasing the flavors across Yasso’s portfolio of greek yogurt bars, sandwiches, poppables and mochi.

Nancy’s Probiotic Foods

Springfield Creamery, the maker of Nancy’s Probiotic Foods, debuted changes both inside and outside the carton of its Oatmilk Non-Dairy Yogurt. The reformulated non-dairy probiotic yogurts are available in Plain, Vanilla, Blueberry, Passionfruit Banana and Strawberry Hibiscus varieties. The new formula, packaged inside containers that depict the flavors inside, will roll out nationwide in mid-August for a suggested retail price of $4.99 per 24 oz. container and $1.99 per 5.3 oz. container.

Hen of the Woods

Snack company Hen of the Woods unveiled a package redesign for its line of kettle cooked potato chips. The new bags feature an updated logo, emphasized callouts and a two-tone matte and iridescent metallic packaging in jewel tones. In conjunction with the redesign, Hen of the Woods introduced two new varieties of kettle-cooked chips: Buffalo Ranch and Chipotle Ranch.

Wesson

Cooking oil brand Wesson has debuted a new look that pays homage to the l bold colors and typography used in its 1899 launch. According to the brand, the refreshed packaging will create “immediate recognition among loyal consumers while delivering a modern, clean aesthetic for a new era.” Additionally, Wesson showcases its Tennessee roots with a new cap engraved with, “Pure. Established 1899. Tennessee.” Wesson’s new packaging will begin popping up on store shelves this month.

Pastene

Pastene, an importer of Italian foods and ingredients, announced a refresh with new labels, a new tagline and an updated logo in anticipation of its 150th anniversary in 2024. According to Pastene, the refresh is designed to celebrate family meals and traditions, with an accompanying new tagline of, “Ingredients that bring people together.” The redesigned packaging includes an Italian countryside pattern on Pastene’s line of imported products imported from Italy, a fish pattern for its seafood collection and more food photography to showcase its ingredients.

Break Coffee Roasters

After two years in the coffee business, Forgotten Coast Coffee has reintroduced itself to consumers as Break Coffee Roasters. According to the company’s founders, a new name was necessary after the roastery’s original plan shifted from opening a coffee shop on St. John’s Island in Florida to growing a coffee business in its Georgia hometown. The name Break is inspired by the company’s goal “to provide people with an exceptional break in their day.”

Rold Gold

In celebration of its 106th anniversary, Rold Gold has unveiled a new bag design that features a more modern look while staying true to the traditional gold and blue color scheme. According to the brand, the refreshed bag brings “a brighter, fresher energy to the traditionally muted pretzel aisles.” The new bag design is now rolling out at retail stores nationwide.

Death Wish Coffee

Death Wish Coffee Co. has released Espresso Roast, the first product to debut its new look featuring signature lightning bolts and vibrant colors. The refreshed packaging will better communicate its roast varieties and flavors, the brand said. Death Wish Coffee Co.’s other varieties, such as Dark Roast and Medium Roast, will transition to the “electrifying” new look later this year.

Runner’s High Coffee Co.

Runner’s High Coffee Co. gave its anti-inflammatory coffee blends a new face with colorful, sustainable packaging. The Dead Last Decaf blend features a creamsicle-orange backdrop with white clouds and purple cactuses in the foreground while Runner’s Blend features a baby blue backdrop with fluffy clouds and a blazing sun in the foreground. The new designs are inspired by the feeling of euphoria, or “runner’s high,” that the company was named after.