SideDish Names Reno Yanes Chief Executive Officer

SideDish, the innovative salad dressing and condiment brand founded by three-time New York Times bestselling cookbook author Alex Snodgrass, aka The Defined Dish, today announced the appointment of Reno Yanes as Chief Executive Officer.

Yanes brings extensive experience scaling CPG brands with a proven track record of success. Yanes spent the last 5 years at luxury pantry staple brand Truff, most recently serving as Chief Operating Officer, where he helped drive rapid expansion across retail, e-commerce, and club channels. Prior to Truff, Yanes held leadership roles at Primal Kitchen, further strengthening his expertise in building better-for-you brands within the condiment and dressing category. He is also a co-founder of The Oak Group, a natural foods brokerage providing Whole Foods Market support across a variety of categories.

With deep knowledge in brand strategy, operations, and category growth, Yanes is set to lead SideDish into its next phase of national distribution and heightened brand awareness.

"I created SideDish to reimagine everyday condiments, delivering bold flavors, real ingredients, with a better-for-you approach to a category that regularly relies on overly processed ingredients," said SideDish Founder Alex Snodgrass. "Reno's leadership marks a major milestone. His expertise in scaling premium brands will ensure SideDish continues to grow while staying true to our mission."

As CEO, Yanes will oversee retail expansion, brand development, and investor relations. His goal: establish SideDish as a household name in the $30B+ condiment and dressing market by offering products that combine health, flavor, and versatility.

"I'm thrilled to join SideDish at such a pivotal moment," said SideDish CEO Reno Yanes. "We have an exciting opportunity to disrupt the category with clean-label, chef-inspired products that make simple, flavorful, better-for-you meals accessible to families everywhere. Together with Alex and the team, we're building something truly special."

Launched in 2022, SideDish was designed to bring ease, simplicity, and bold flavor to the kitchen without relying on overly processed ingredients. The brand currently offers six flavors: Greek Vinaigrette, Classic Ranch, Honey Dijon, Creamy Sesame, Miso Caesar, and Chipotle Ranch. Made with 100% avocado oil and free from refined sugar, gluten, dairy, and preservatives, each bottle delivers vibrant, crave-worthy taste. Now available nationwide at Whole Foods Market, SideDish has already captured a devoted consumer following.

About SideDish:

SideDish is a multi-purpose dressing collection full of bold flavors and simple ingredients. Founded in 2022 by Alex Snodgrass, aka The Defined Dish, and three-time New York Times bestselling author of The Defined Dish, The Comfortable Kitchen, and Dinner Tonight, SideDish offers six versatile flavors that bring ease, simplicity, and flavor to kitchens nationwide. All SideDish products are dairy-free, paleo-friendly, preservative-free, and contain zero added sugar. They can be used as a dip, marinade, or dressing for salads, bowls, and more. Learn more at the link below and follow on Instagram.

About Alex Snodgrass aka The Defined Dish:

Alex Snodgrass is a Texas-raised author, recipe developer, and culinary creator who has built a community of over 1 million followers. Alex has become known for providing healthy, mostly Whole30 and Paleo-compliant recipes, adding a Texas twist and the bold flavors she grew up with. Alex is a three-time New York Times bestselling author The Defined Dish: Whole30 Endorsed, Healthy and Wholesome Weeknight Recipes (2019), The Comfortable Kitchen (2021), and Dinner Tonight (2023). In 2022, Alex launched SideDish, a collection of better-for-you dressings and condiments, to make mealtime delicious and easy to share with the ones you love. Alex currently resides in Dallas with her husband and two daughters.