Upton’s Naturals is a vegan owned natural foods producer specializing in meat alternatives. Find out more at: www.uptonsnaturals.com
Real Meal Kit
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The plant-based meat category was already growing before the COVID-19 pandemic. Nevertheless, many plant-based brands have seen huge sales upticks since pantry loading began in March. Now, they need to figure out what comes next.
A federal court yesterday blocked the state of Arkansas from enforcing a meat label censorship law against meat-alternative brand The Tofurky Company. Additionally, the Plant-based Foods Association (PBFA) created a set of labeling guidelines for the industry.
Plant-based labeling lawsuit dropped, Kroger rebrands, Tofurky Christmas sweaters and more in this week’s Checkout.
Just in time for the Fourth of July, Upton’s Naturals and The Plant Based Food Association (PBFA) are asserting their own independence against the state of Mississippi with a lawsuit to push back against new labeling laws. “It’s just ridiculous,” Upton’s founder Daniel Staackmann said about the new Mississippi law. “Perhaps the city of Hamburg should sue the meat industry in the United States for using [that term]?”
Upton’s Naturals, which pioneered flavored Seitan, is getting back to its roots with the launch of wheat-protein-based Jerky Bites at Natural Products Expo West, booth #5427.
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