Notable New Products: Superfood Cereal and Baked Pea Puffs

This week’s roundup of notable new products saw brands creating new products with fall-inspired flavors, turning popular pureed baby food into a new snack for toddlers and launching superfood cereals packed with Vitamin D3.

Purely Elizabeth

Following a $50 million funding announcement, Purely Elizabeth has gone deeper into the breakfast space with the launch of Superfood Cereal with Vitamin D. Available in two flavors – Vanilla Blueberry Almond and Honey Peanut Butter – the cereal is gluten-free, non-GMO verified and provides 6 grams of fiber per serving. Purely Elizabeth Superfood Cereal with Vitamin D is available online for $6.99 per 11 oz. box and at Whole Foods Market nationwide through the fall.

Beech-Nut

Baby and toddler food manufacturer Beech-Nut is using a popular ingredient from its pureed baby food as the base for newly launched Crispeas, a grain-free snack for toddlers . The new veggie-forward snack features non-GMO peas formed into puffed mini-sticks. Intended for children 12 months and older and offered in two flavors – Original and Cheese – Crispeas are available on Amazon for $26.34 per 7-pack of 1.4 oz. bags.

Three Wishes

Better-for-you cereal brand Three Wishes announced the upcoming launch of its Strawberry flavor. The cereal, which packs 8 grams of protein per serving, is made with ingredients including chickpeas, tapioca and pea protein. Three Wishes Strawberry will be available at Sprouts nationwide and online at Amazon for $6.99 per 8.6 oz. box beginning September 7.

Banza

In conjunction with back-to-school season, Banza launched its new Masterpiece’zas kit. The kit, available in vegan and vegetarian varieties, comes with chickpea-based Banza pizza, pre-sliced vegetables, Tupperware deco pens to fill with sauce, Tiny Bites scissors, Gotham Greens Vegan Pesto and Burlap Barrel oregano. Fifty percent of kit sales will be donated to The Whole Kids Foundation, a nonprofit founded by Whole Foods Market dedicated to improving children’s nutrition. The Banza Masterpiece’zas kit is available online for $49.99.

Green Giant

Frozen vegetable brand Green Giant introduced two new product innovations: Zucchini Tots and Veggie Spiral Skillets. The tots are available in Parmesan Cheese, Sour Cream & Onion and Pizza varieties while the latter combines chef-made sauces with veggie spirals and is offered in Marinara, Teriyaki and Garlic Basil varieties.

Upton’s x Buona

Upton’s Naturals teamed up with American restaurant chain Buona to launch a Plant-Based Chicago Italian Beef & Gravy meal. The frozen heat-and-eat sandwich features Upton’s thinly sliced and seasoned seitan meat substitute and initially debuted at the family-owned restaurant group’s franchise locations. Upton Naturals x Buona Plant-Based Chicago Italian Beef & Gravy is now available at Whole Foods Market Midwest, Fresh Thyme and Jewel Osco stores.

Blume

Vancouver-based superfood latte maker Blume launched a new fall-inspired flavor: Salted Caramel. The sweet and salty drink mix features schisandra and maca to support mood and energy levels. Blume Salted Caramel is available online for $25 per 100 gram bag.