Purple Carrot
Overview
At Purple Carrot we empower you to cook delicious plant-based meals that are good for you and good for the planet. Show us your plant power by using #purplecarrot. Purple Carrot is the plant-based meal kit company. We deliver fresh, pre-portioned ingredients and simple step-by-step guidance for people to cook distinctive, healthy, plant-based meals at home. Eating plant-based meals — even if only a few times a week — has a positive impact on people’s health, the environment and animal welfare. Purple Carrot empowers people who want to consciously and easily integrate plant-based eating into their life — while not completely giving up meat, fish and dairy — and become a balanceatarian. A balanceatarian is a person who consciously integrates plant-based eating into their life while not completely giving up meat, fish and dairy.
Product Lineup
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New Crop Capital, Purple Carrot Partner to Fund & Grow Early Stage Brands
With new plant-based brands sprouting every day, there’s more competition in the category than ever before. But these start-ups will have another champion, with the launch of The Garden, an investment vehicle and service provider for emerging plant-based food and beverage brands. Brands accepted into The Garden will receive funds and services valued at up to $250,000 from investment firm New Crop Capital and meal kit company Purple Carrot.
The Checkout: Summer Food & Drink Staples, Bittman Partners with Peapod
Nielsen predicts summer food staples, Mark Bittman partners with Peapod and more in this week’s Checkout.
Purple Carrot Acquired; CEO Says Deal Will ‘Propel’ Plant-Based Eating
Meal kit company Purple Carrot announced today that it will be acquired by Oisix, Japan’s largest meal kit and organic food delivery service. The deal includes an upfront payment of $12.8 million. Purple Carrot CEO Andy Levitt told NOSH that he has been working towards an exit since 2016 and is proud of the impact the company has had on helping consumers eat more plant-based meals.
Purple Carrot Partners With Aly Raisman To Promote The Benefits Of Plant-Based Eating
Purple Carrot, the 100% plant-based meal kit company, today announced a partnership with World Champion and three-time gold medalist Aly Raisman to promote the benefits of plant-based eating.
Purple Carrot Launches Recyclable Packaging
Purple Carrot, the plant-based meal kit company, today announces the launch of its 100% curbside recyclable packaging solution.
Purple Carrot Secures $4 Million Investment
Purple Carrot, the first and only 100% plant-based meal kit company, today announced that Fresh Del Monte Produce Inc. has made a $4 million equity investment in the company.
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