Revolutionising snacking, one chickpea at a time! #PeasAndLove
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Over the coming months, Green Park Brands, the producer of Hippeas, will launch Maverick Snacks and CO Chocolate, a pair of new brands aimed at giving the parent company a foothold in three new categories: crackers, cookies and confection.
What happens after you achieve the goal you’ve spent years chasing? In 2017 Peter Rahal sold his protein bar brand RXBAR. In 2019 he stepped down as CEO to be an advisor to the company and focus on his own projects. Now he’s busy investing in brands under his firm Litani and figuring out what his next play should be.
Chickpea brand Hippeas has always wanted to move beyond its initial line of puffs and become a “lifestyle” platform brand. Now the brand is taking its first steps in that direction; last week it launched a line of chickpea-based tortilla chips nationwide in retailer Whole Foods Market.
Makers of plant-forward snacks, HIPPEAS Organic Chickpea Puffs is spreading the Peas & Love with two new far-out flavors: Nacho Vibes and Himalayan Happiness.
Puff producer Hippeas this week closed an $8 million round of funding from previous investors. Hippeas has previously raised $14 million, with the last round of $4 million closing earlier this year.
Snack brand Hippeas today announced a changing of the guard. Founder Livio Bisterzo will move to the role of chairman while Joe Serventi, current U.S. general manager, will assume the role of global CEO.
The food industry is evolving and so is NOSH Live, as many participants discovered during Day One of the business development conference.
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