Fly By Jing
Fly By Jing is the first modern, premium Chinese food company bringing highly-charged flavors to healthy eating through accessible, thoughtfully-crafted products available direct to consumer, and through select retailers. The launch products, a line of Sichuan chili sauces and condiments was the highest-funded craft food project on Kickstarter. Fly By Jing has seen viral organic growth from a passionate fan base since launching in February 2019 and has been featured in The New York Times, WSJ, Saveur, Food & Wine, Esquire and more, which have described the company as revolutionizing Chinese food and heralding a new era of flavor. Fly By Jing is a part of Techstars LA '19.
CondimentsRequest Access to Edit
D2C condiment brand Fly By Jing announced late last week that it had raised $5 million from investment firm Prelude Growth Partners. Over the next few months the company will debut in Sprouts stores nationwide along with launches in some regions of Target, Whole Foods Market and Costco.
Jing Gao, founder & CEO of Sichuan-inspired sauce and seasoning brand Fly By Jing, discussed the origins of her passion for Chinese food culture and why she set out to create a brand that could elevate consumers’ expectations for the cuisine’s flavors
No retailers or e-commerce options have been specified for this brand