Fly By Jing

In distribution news, Maazah brings its Afghan dizzling sauces to Target, Funky Mello finds its way to Whole Foods Market locations in the Southwest and Supergut dips its toe in retail at Sprouts and Erewhon.

What’s in store for 2024? Several industry experts provided insights on trends across packaged food and beverage launches, plus advice for entrepreneurs.

In this week’s new product gallery, Last Crumb teams with Fly By Jing for a special holiday collection, Impossible debuts its new plant-based franks in the Big Apple and The Good Crisp heats up its lineup of cheese balls.

In this week’s notable new products roundup, Bubbies announces the return of three seasonal flavors, NotCo teams up with hot sauce maker YellowBird and Loisa grows its Sofrito line.

Fly By Jing founder Jing Gao is entering the retail space with Suá Kitchen and Superette, a grab-and-go market of Sichuan-inspired prepared foods and retail goods.

In this week’s notable new products roundup, Brightland announces the launch of its Pizza Oil, ONE Bar pays homage to a lunchbox favorite with its newest flavor and The Republic of Tea commemorates the premiere of Queen Charlotte: A Bridgerton Story.

After moving from online into retail last year modern Chinese food brand Fly By Jing announced today it raised an additional $12 million in funding to fuel continued expansion primarily in conventional grocery stores.

A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.

This week’s roundup of new products saw a variety of innovative products from several CPG brands, including edible culinary perfume and salad mixes packed in plant-based, fully compostable packaging. Additionally, RIND Snacks and Kiva Confections rolled out limited-time seasonal offerings.

Maybe they aren’t sports bras or vitamins, but food and beverage brands are establishing a presence among the country’s fastest-growing direct-to-consumer companies. Fly By Jing, Tea Drops and Golden Ratio were among the CPG names to feature in the top 25 fastest-rising D2C brands in Q4 2021, according to new research by Similarweb.

Taste Radio’s hosts reflected upon last week’s highly publicized deal between the Coca-Cola Co. and Constellation Brands, the growing pool of hop-centric drinks and news of Liquid Death’s colossal funding round. They also discussed a “flamin’ hot” line extension for a not-so-NOSHy snack brand, why “Cannuary” is trending among some folks in the office and highlighted several new beverages and bites.

Natural food companies convened for day two of NOSH Live Winter 2021 today in Santa Monica to discuss how brands can position themselves for success with regards to the current state of the industry including continued supply chain constraints, shifting consumer interests and a dynamic landscape for brand building.

D2C condiment brand Fly By Jing announced late last week that it had raised $5 million from investment firm Prelude Growth Partners. Over the next few months the company will debut in Sprouts stores nationwide along with launches in some regions of Target, Whole Foods Market and Costco.

Jing Gao, founder & CEO of Sichuan-inspired sauce and seasoning brand Fly By Jing, discussed the origins of her passion for Chinese food culture and why she set out to create a brand that could elevate consumers’ expectations for the cuisine’s flavors