Monica Watrous
For more than a decade, Monica Watrous has covered the latest trends, innovations and developments in the food and beverage industry and has organized and hosted multiple events featuring emerging brands and cutting-edge concepts. She is a lifelong foodie and a champion of startups and disruptors in the consumer packaged goods landscape.
Posts by Monica Watrous
Breaking Bread: ‘We Went From Zero to Hero Last Year’
Low-carb bread brand Hero is expanding its retail footprint to 3,500 doors after a year of significant growth.
Expo West: Actual Veggies Expanding with Super Fries
The purveyor of premium plant-based patties has expanded into the frozen fry segment in its pursuit to reinvent fast-food favorites.
RXBAR’s Rahal Launches New Protein Bar Brand
RXBAR co-founder Peter Rahal is back in the protein bar business and out as a managing partner at Humble Growth.
The ABCs of Expo West
If you want to speak Expo fluently, first you’ve got to learn the alphabet. Fortunately, we’ve compiled this handy set of definitions for you, down to the letter.
How to Stay Healthy, Safe and Sane At Expo West
A number of possible medical conditions may befall an attendee, from indigestion to trampling injuries to a raging hangover.
Surviving (And Thriving) at Expo West: An Investor’s Perspective
How can a brand stand out among thousands of others exhibiting at the show? Spoiler: It’s not another branded tote bag or t-shirt.
No Booth? No Problem: Backpacking at Expo West
Exhibiting at Expo West can be prohibitively expensive for an emerging brand with a limited budget. Here’s what to do instead.
Mason Dixie Taking Bigger Bite Out of Breakfast
Building on its success in the breakfast sandwich category, Mason Dixie Foods is expanding its range of frozen heat-and-eat offerings with new elevated takes on traditional fast-food options rolling out this week at Whole Foods Market stores.
Better Sour Hits the Bullseye
Globally-inspired gummy candy brand Better Sour has expanded to more than 1,500 doors nationwide, including nearly 500 Target stores.
‘Challenge Accepted’: Zesty Z Pivots From Popcorn to Pita Chips
After a challenging couple of years, family-owned Mediterranean foods brand Zesty Z is aiming to start a new chapter for its business with this week’s launch of a line of twice-baked pita chips.