Erin Cabrey

Icelandic sugar-free food brand Good Good last week closed a $2 million funding round which the company said will support a planned expansion beyond alternative sweeteners and into a number of new food categories, starting with a pancake and waffle mix launching this month.

Following its sale and spin-off from Simply Good Foods last year, protein bar brand SimplyProtein is gearing up for its next growth phase, starting with a rebrand that the company says will set the stage for category expansions and omnichannel growth nationwide.

In this week’s Checkout: 4×4 Capital acquires The Bountiful Company’s former sports and active nutrition unit; Ashton Kutcher’s Sound Ventures partners with MeaTech; Nestlé tests “Vrimp” in Europe; and SnackMagic launches “Cardboard Vending Machines.”

Online grocery platform Instacart announced yesterday it has acquired software company Foodstorm, which powers a catering order management system for grocery retailers. The move expands Instacart’s enterprise technology services while allowing its retail partners to grow ecommerce sales of their prepared food offerings.

Mediterranean food company Afia this week announced its expansion into Sprouts Farmers Market nationwide and Publix in the Southeast. The launch brings the brand’s footprint to 1,775 stores nationwide, doubling its store count at the start of this year.

Animal-free protein maker Clara Foods announced yesterday it has rebranded, changing its name to The EVERY Company. The new brand identity, CEO and founder Arturo Elizondo said, will better convey the food tech company’s mission of providing sustainable animal-free proteins to “every human, everywhere.”

From chickpea snacks to Japanese barbecue sauce, innovative products from emerging brands are attracting investor interest as brands look to enter their next growth phases by increasing production, growing their retail footprints and expanding their teams.

When the onset of COVID-19 forced the majority of its independent retail partners to temporarily shut their doors last year, functional snack maker SMPL used the lull as an opportunity to rethink its product, ultimately discontinuing its line of bites at the end of 2020. Now, the brand is relaunching this month with a new bar line, fresh look, and the confidence it can now reach more consumers with a more approachable and affordable product line.

Cell-cultured meat companies are catching the eyes of investors with new form factors and taste and texture more closely aligned to traditional meat. While yet to gain regulatory approval in the U.S., the USDA and FDA announced last month its plans to establish labeling requirements for these products, and companies are gearing up for potential commercial launches as soon as next year, pending approval.

In this week’s Checkout, Sauer Brands acquires Mateo’s Gourmet Salsa; Ardent Mills expands its gluten-free production capabilities with acquisition of Firebird Artisan Mills; and Jensen Meat Co. officially opens its plant-based division.