Adrianne DeLuca
Posts by Adrianne DeLuca
Ultraprocessed Food: The Food Industry’s Approach
Ultraprocessed foods (UPF) – the not yet defined, but increasingly controversial group of products that account for roughly 70% of the U.S. food supply – are under researchers’ microscopes, caught up in industry review and on the regulatory chopping block all at once.
Santatera Sticks To U.S. CPG Thesis Despite Trade War
Early-stage CPG is a narrow margin, operationally complexity space. Add in the current, on-and-off trade war and any international investment firm would likely press pause on new ventures.
A Bite With Manna Tree’s Ross Iverson on MAHA’s M&A Effect
Ross Iverson has seen how industry winds can change the appetite for M&A and exit strategies of emerging brands. Where could they blow amid the Make America Healthy Again movement?
Dress It Up Launches Two SKUs, Backed By New Funding
A slow and steady growth strategy is Dress It Up Dressing’s secret sauce as it works to capture the “sleepy” salad dressing category, said founder and CEO Sophia Maroon.
How Back To Nature Rebuilt With An ‘Insurgent Brand Mindset’
Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.
Instacart Shares Fall As Investors Shy Away From Slow-Growing Grocery
Instacart’s strong Q4 and full-year performance was not enough to soothe investor and analyst fears about the slow growth set to capture the grocery industry in 2025 as shares were down 9.66% to $44.04 per share today in mid-morning trading.
Lakeview, noosa Combine As Novus Foods
Lakeview Farms and its newly-acquired noosa brand have merged to form new entity Novus Foods. The move comes less than three months after CapVest Partners-owned Lakeview announced its plans to acquire noosa from Campbell’s.
FDA Human Foods Lands New Leader
Today we are diving into the anticipated appointment of Florida attorney Kyle Diamantas as the new FDA Human Foods deputy commissioner.
Tok-ing Trouble: How One Startup Is Navigating TikTok Shop
New sales channels don’t emerge often, but when TikTok Shop hit the scene two years ago, entrepreneurial CPG brands knew it was something worth paying attention to. However, as the platform has evolved, some growing pains have begun to pop up.
PepsiCo, Frito-Lay Accused Of Price Discrimination
A pair of California convenience stores – Alqosh Enterprises Inc. and NMRM Inc. – sued Frito-Lay and its parent PepsiCo for illegally favoring large retailers over indie shops when selling its salty snacks.
