Adrianne DeLuca
Posts by Adrianne DeLuca
Why ‘Plant-Based’ Might Disappear, And the Products That Will Thrive Without It
The plant-based meat market has garnered billions in venture funding, but many of those heavily-capitalized entities, failed to build loyal, repeat consumers and are now faltering. However, the market is still alive, it just looks a bit different now.
Nestle, Conagra Join Dye Phase-Out Amid State Pressure
Nestle and Conagra have joined Kraft Heinz and General Mills in pledging to remove the use of synthetic food dyes from their formulations amid growing pressure from the federal government and accelerated traction at the state level.
Alter Eco Slashes Costs, Headcount and Emissions As Cocoa Prices Soar
Alter Eco slashed $1 million in supply chain costs while significantly reducing its headcount, navigating an unprecedented spike in cocoa prices and making a deeper push beyond the natural channel.
Chasing Aimee: BetterBrand Founder Owes Lender $500K, But No One Can Find Her
Where is Aimee Yang? The BetterBrand founder and her company have been sued for a half-million dollars by a company lender, but they haven’t been able to find her.
Will Once Upon A Farm IPO?
Jennifer Garner and John Foraker’s kids nutrition brand Once Upon A Farm is rumored to be heading toward an initial public offering with a valuation at about $1 billion.
That’s it. Is Giving Out 10M Free Samples. What’s The ROI?
That’s it. has learned sampling is integral for its brand since it was “a bit ahead of its time with simplicity and transparent ingredients.” The brand now sells to over 82,000 retailers and strategic sampling is a core piece of that success.
PE Firm Acquires Snackwerks, Specialty Bakers To Form Artisan Bakery
Private equity firm HC Private Investments has formed a new baked goods and snack manufacturing outfit, known as Artisan Bakery, via the acquisitions of Snackwerks and Specialty Bakers.
Is Big Food Embracing MAHA?
Starbucks is the latest to take down a red dye pill, with Robert F. Kennedy Jr. sharing details from a meeting with the coffee giant’s CEO where he “shared the company’s plans to further MAHA its menu.”
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
Kettle & Fire Co-founder Wants To Modernize Food Testing
There is a growing push to hold the food industry to higher traceability and transparency standards. One startup believes it can push the industry forward while creating a “virtuous cycle” between transparency to increased revenue.



