Mealogic Raises $16 Million To Scale ‘Food As Medicine’ Delivery Platform
Mealogic, a white-label meal delivery platform, has secured $16 million in a funding round led by S2G Investments, with participation from Dohmen Company Foundation, U.S. Venture Partners and Unilever Ventures.
The New York-based company partners with healthcare providers and wellness brands to develop prepared meal delivery programs that meet specific dietary needs such as low-sodium, anti-inflammatory and plant-based. Mealogic’s suite of services span menu development, payment processing, food production and national fulfillment and logistics.
The new funding comes on the heels of a recent leadership transition. The company appointed Derek Mansfield as its chief executive earlier this year. Prior to Mealogic, he held leadership roles at Door to Door Organics and Relay Foods, a natural and organic online grocer. He also co-founded and led The Yay Company, a tech-forward, asset-light school lunch marketplace.
Mansfield joined Mealogic in September as COO, overseeing finance and operations for five months prior to his promotion in January to CEO.
“Mealogic is designed to be the engine behind today’s leading food-as-medicine companies,” Mansfield said in a press release. “Our platform allows partners to deliver high-quality meals that reflect their unique dietary programs – whether they’re focused on metabolic health, complementing GLP-1 protocols, or any myriad of other nutrition-focused plans.”
Tapping into a national network of chefs, Mealogic offers more than 200 dishes each week using fresh, locally sourced and culturally authentic ingredients, according to the company. Its roster of more than 40 clients include Thrive Market, Territory Foods and Made By Whole30.
“Mealogic sits at the convergence of two of the most critical systems we believe we need to transform: food and health,” said Dan Ripma, VP at S2G Investments, in a press release. “At a time when chronic conditions are surging and healthcare costs continue to climb, Mealogic offers providers a scalable, effective way to drive better outcomes through food.”
The highly fragmented meal delivery market has seen a shakeup in recent years, as leading brands looked to grow either through consolidation or expansion into grocery stores. A decade ago, direct-to-consumer meal kit subscription services like Blue Apron and HelloFresh had blanketed the market with a strong pitch to consumers centering on convenience, wellness and quality ready-to-cook food they could have shipped to their doorsteps.
Increasingly, meal kit brands are seeking fresh revenue streams, from alternate product formats to retail partnerships, building new homes in the deli and frozen aisles of grocery stores across the U.S. where consumers have long been accustomed to seeking out convenient meal solutions.
In May, Chobani entered the space with its acquisition of plant-based meal delivery company Daily Harvest, which has steadily grown its retail footprint in recent years.
