In this week’s new products roundup, Purely Elizabeth jumps on the protein craze, Alec’s Ice Cream whips up a collaboration with Graza, and Brass Roots launches an allergen-free alternative to peanut butter.
Bubbies Ice Cream
Bubbies is diversifying its frozen novelty portfolio with the introduction of Mini Ice Cream Cookie Sandwiches, bringing the brand beyond its flagship mochi product. Offered in two fruit-forward flavors at launch – Key Lime Pie and Strawberry Shortcake – the new frozen treat pairs Bubbies’ signature family ice cream recipe with soft, golden cookies. Bubbies’ Mini Ice Cream Cookie Sandwiches are exclusively available at Sprouts Farmers Market stores nationwide with a SRP of $6.99-$7.99 per 6-count box. To learn more, go to bubbiesicecream.com.
Once Upon a Farm x Little Planet
Childhood nutrition company Once Upon a Farm has partnered with sustainable clothing brand Little Planet to launch a limited edition collaboration featuring Little Planet’s peach-print apparel and Once Upon a Farm’s Peach Fruit & Veggie Blend and Peach Sunrise Dairy-Free Smoothie. For more information, visit carters.com/c/onceuponafarm.
RXBAR
Capitalizing on the rising consumer demand for high-protein products, RXBAR has introduced High Protein bars in Strawberry Peanut Butter and Vanilla Peanut Butter Varieties. Each plant-based, agave nectar-sweetened bar is packed with 18 grams of protein and crafted with just six ingredients. Additionally, the brand has added a new flavor to its Nut Butter & Oat lineup: Lemon Honey Cashew Butter. To get more details, visit rxbar.com/en_US/home.html.
Sambazon
Açai product maker Sambazon has unveiled its latest innovation: Pre-Topped Frozen Açai and Smoothie Bowls. Offered in three flavors – Açai Berry Blend (strawberries, blueberries, and coconut and granola toppings), Açai Raspberry Blend (diced strawberry, chocolate and granola toppings) and Mango Dragon Fruit Blend (diced mango, pineapple and granola toppings) – the bowls are now available Target, with Sprouts and Publix to follow. To learn more, go to sambazon.com.
Kroger
As further evidence that private label continues to proliferate, Kroger has debuted the Kroger Brand Summer in a Pint collection. The limited-edition lineup features four flavors: Italian Style Summer Fizz (blood orange-flavored sherbet), Fireside Nights (a fresh take on s’mores), Sandy Shores (coconut-flavored ice cream) and Poolside Tan Lines (vanilla bean, chocolate and coffee flavors). For more information, visit kroger.com.
Think!
Think!, the high-protein snack brand from Glanbia Performance Nutrition, has released a better-for-you take on the classic marshmallow and crispy rice treat: Crispy Squares. Available in three flavors – Marshmallow Crunch, Chocolate Crunch and Toffee Pretzel Crunch – each treat contains 15 grams of protein and 3-4 grams of sugar per serving, depending on the variety. Think! Crispy Squares are now available at Kroger and Target with a SRP of $8.79 per 4-pack and $24.99 per 10-pack. To learn more, go to thinkproducts.com.
Purely Elizabeth
Purely Elizabeth has introduced Protein Oatmeal nationwide in three varieties, including Apple Harvest Crumble, Chocolate Chip Banana Bread and Maple Cinnamon Roll. The recipes include organic, whole grain oats, quinoa and buckwheat, dried fruit and a blend of pea, fava and chocho proteins. Purely Elizabeth Protein Oatmeal is Non-GMO Project Verified, gluten-free and vegan, with 10 grams of protein per serving. For more information, go to purelyelizabeth.com.
Brass Roots
Brass Roots is launching Incan Seed Butter, a school-safe alternative to almond butter or peanut butter with more protein, plus probiotic and omega-3 fatty acids. A serving has 8 grams of protein and 2 grams of sugar. For more information, go to brassrootsfood.com.
A-Sha x Hello Kitty
A-Sha Foods USA is launching licensed Hello Kitty Mochi Pancake Mix in Original and Ube flavors. The mixes are made with a gluten-free rice flour and provide a chewy, fluffy texture. The products are rolling out to Target stores nationwide and will be available on Amazon.com. For more information, go to ashadrynoodle.com.
Home Chef x Grillo’s
Home Chef is introducing a limited-edition Pickle Pizza at Kroger stores in partnership with Grillo’s Pickles. The pie is topped with mozzarella cheese, hot pickle chips, pulled pork, red onions and a creamy barbecue sauce on a wood-fired style crust. For more information, go to homechef.com.
Graza x Alec’s
Alec’s Ice Cream has teamed with Graza to whip up Pistachio Crunch, featuring pistachio butter ice cream with olive oil, candied pistachio and dark chocolate flakes. The product will be available exclusively at Whole Foods Market stores. For more information, go to alecsicecream.com.
Plant People
Plant People is entering the functional hydration category with the debut of WonderHydrate, a sugar-free gummy incorporating electrolytes, Vitamin C and prebiotic fiber. Designed as a replacement for powders and drinks, lychee-flavored WonderHydrate gummies are gluten-free, vegan and allergen-friendly and contain no artificial ingredients. For more information, go to plantpeople.com.
