Nosh Live 2024 Replay: Permission to Platform

As a brand scales and consumer needs evolve, expanding from a single product line to a platform can provide significant opportunities for greater market penetration and diversifying revenue streams. But how do you know if your brand is ready to venture into new categories? And most importantly, how do you stay true to your company’s mission and values?

In this video, the founders of two high-growth brands – Loren Castle of Sweet Loren’s and Jing Gao of Fly By Jing – discuss best practices for building platform brands and identifying product development opportunities in adjacent categories.

“Try to keep it simple and profitable and a machine that’s working so that it can fund new products one day,” said Castle. “[For Sweet Loren’s] it was a combination of that and when buyers of supermarkets and our consumers were loud about being ready [for category expansion].”