New Products: Gopuff Teams With Alix Earle, Crofter’s Organic Goes Squeezable

Nosh Staff Nov. 1, 2024 at 11:28 AM

In this week’s notable new products roundup, Gopuff launches a limited-edition candy bar in collaboration with content creator Alix Earle, Crofter’s Organic unveils a squeezable format for its fruit spreads, and Magnolia Bakery brings its signature banana pudding into the CPG world.

Little Spoon

Little Spoon has released Organic Oatmeal Baby Cereal with full visibility into the product’s testing levels for heavy metals and pesticides. Designed for infants aged four months and older, the new offering features a blend of ancient grains, including barley and millet. Each serving features 14 grams of whole grains and is fortified with 13 essential vitamins and minerals designed to help support babies’ brain development, bone strength, and immune function. Little Spoon Organic Oatmeal Baby Cereal is available online via the brand’s website, starting at $5.99 per 6 oz. multi-serve bag. For more information, visit littlespoon.com.

Crofter’s Organic

Crofter’s Organic has expanded its portfolio of jams, jellies and spreads with the addition of Fruit Spread Squeeze-able Pouches. Available in two flavors at launch – Berry Harvest and Strawberry – the spread features real organic fruit as its main ingredient and contains 33% less sugar than typical jams and jellies, the brand claims. Crofter’s Organic 13 oz. Fruit Spread Squeeze-able Pouches are now available at over 1,200 Walmart stores nationwide with a SRP of $6.49 each. They are slated to roll out to other national retailers starting in February. For more information, visit croftersorganic.com.

Magnolia Bakery

After three years of testing and innovating, Magnolia Bakery has brought its signature banana pudding into the CPG world by launching frozen-to-thaw banana puddings. Offered in three varieties – Wafer Cookie Bits, Chocolatey Hazelnut Swirl and Red Velvet Cookie Bits – the pudding will be available in 14 oz. cups via DoorDash, Wonder, Amazon Fresh, GoPuff, and at airports in partnership with OTG and WHSmith. Additionally, beginning Dec. 1, a 3 oz. version of Magnolia Bakery Banana Pudding Wafer Cookie Bits will be served onboard United Airlines as part of its domestic first-class meal program. For more information, visit magnoliabakery.com.

Gopuff x Alix Earle

Digital delivery service Gopuff has joined forces with content creator and podcaster Alix Earle to unveil a limited-edition candy bar. Inspired by Earle’s Halloween party, the Gopuff x Alix Earle Pink Sea Salt Chocolate Bar is crafted by Brooklyn-based chocolate maker Raaka Chocolate and features single-origin dark chocolate with pink Peruvian sea salt. Customers in select markets can score the LTO for free with any purchase from the “Alix’s Gopuff Go-tos” collection while supplies last. For more information, visit gopuff.com.

Bitchin’ Sauce

Bitchin’ Sauce has announced the launch of new limited-edition 15 oz. 2-packs at select Costco locations in Ariz., Colo., Nev., N.M., and Southern Calif. The 2-packs feature four of the brand’s best-selling flavors: Original, Hatch, Dill Pickle, and Bombay. For more information, visit bitchinsauce.com.

Doughlicious

Frozen dessert snack maker Doughlicious – which made its stateside debut earlier this year – has debuted its newest Cookie Dough & Gelato Bites flavor, Chocolate Raspberry. The new bites feature chocolate cookie dough wrapped around gelato and dusted in freeze-dried raspberry and chocolate cookie crumbs. Doughlicious Chocolate Raspberry Cookie Dough & Gelato Bites are now available at Target and Whole Foods Market stores nationwide with a SRP of $6.99 per 6-count box. For more information, visit doughlicious.co.uk.

Cedar’s

Cedar’s has unveiled its latest creation, Tzatziki with Feta. The new dip recipe combines cucumbers, garlic, dill, and feta with authentic Greek yogurt and contains just 30 calories per serving. For more information, visit cedarsfoods.com.