DEUX Announces Retail Expansion into 380 Sprouts Stores Nationwide
LOS ANGELES, Calif.— DEUX, known for their vegan & gluten-free cookie doughs, announced its latest retail expansion into over 380 Sprouts stores nationwide. This marks DEUX’s first national retail partnership, after launching into Whole Foods, Target, and Walmart regions earlier this year, putting the brand in over 1,200 doors across the United States.
DEUX will launch with two SKUs in Sprouts, Birthday Cake, and their twice sold out collaboration with Four Sigmatic, Space Brownie. This will be the first time a DEUX collab flavor, typically only offered Direct-To-Consumer, will be available nationwide in a retailer.
“Our collab model and partnering with influencers & brands like The Skinny Confidential, Summer Fridays, Four Sigmatic, and Amanda Hirsch of Not Skinny But Not Fat, has been incredibly successful in driving DTC growth & awareness. We are thrilled to partner with Sprouts to finally bring this to life with a dream retail partner,” says Sabeena Ladha, Founder & CEO of DEUX.
DEUX’s unique content strategy and focus on influencer marketing has driven the brand’s rapid growth & success to date. The brand attributes its awareness amongst Millennial and Gen Z women to their virality on platforms like Instagram and TikTok.
The brand’s Sprouts launch marks one year since DEUX aired on Shark Tank, walking away without a deal. At the time of airing, the brand had presence in 50 doors, mostly independent and regional grocers, such as Erewhon and Foxtrot. Over the last year DEUX has expanded into national retail brands as well as major regional grocers like The Fresh Market, Hy-Vee, Gelsons, and Central Market. DEUX most recently launched their snack size cookie doughs in an innovation set in the Texas and Louisiana regions of Walmart in October.
“Retailers – both natural & conventional – are looking to bring in new, innovative brands that have better-for-you value propositions like vegan & gluten-free. We’re bringing a new consumer, Gen Z and Millennial women, into a category they left years ago with a product & brand that speaks to them,” says Ladha.
ABOUT DEUX
DEUX is a sweet snacks brand that believes good-for-you should taste good. The products are all vegan, gluten-free, made with clean ingredients, and added boosts of essential vitamins and supplements. DEUX launched in October 2020 with their cookie dough line, and has since expanded flavors and products, including their new DRIP line of sweet spreads.
For More Information:
https://www.eatdeux.com/
