NOSH Podcast: How Food Brands Can Win on Amazon Prime Days
On this week’s show, the team debriefs on its trip to Natural Products Expo East in Philadelphia and then sorts through the news around the White House and FDA’s evolving definition of “healthy.” NOSH editor Carol Ortenberg chats about Amazon’s first Prime Early Access Sale (or PEAS) with Chris Moe, the president and co-founder of the Amazon consulting group Cartograph. The two discuss how brands can utilize the e-commerce giant’s new day-long sale to build more visibility and velocity among potential consumers.
In this episode:
00:58: The NOSH team discusses trends they saw among food brands at last week’s Expo East, noting an emphasis on regenerative agriculture claims as well as product innovation versus rebranding and reinvention. Then NOSH reporter Adrianne DeLuca sifts through the FDA’s proposed new food label definition of “healthy”.
07:28: NOSH editor Carol Ortenberg chatted with Cartograph’s Chris Moe about Amazon’s first Prime Early Access Sale happening on October 11. The conversation covers how some seasonal buying trends happen earlier than one might think and finding ways to reach new customers is one of the most important aspects of big e-commerce retail events.
About the NOSH Podcast
The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.
New episodes are released every week. Send us comments and suggestions anytime to podcast@nosh.com.
