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Winning in Walmart

Walmart has made it clear that it wants to work with trendy emerging brands – but how do they succeed there, and not just get worked over?

Featuring:

Kristin Piper
Vice President, Merchandising – Wellness, Walmart U.S., Walmart

Katie Wilson
Co-Founder, BelliWelli

Transcript

Speaker 1 [00:20] Walmart is demonstrating that the next wave of wellness will happen in the Mass channel, and emerging brands that understand the retailer and its shoppers will be the ones who win. But landing on Walmart shelves is only the beginning. That real question is how young brands not only survive but thrive inside the nation's largest grocery ecosystem. You're about to hear from two leaders at the center of that conversation. Katie Wilson, co-founder of BellyWey, has taken a personal struggle with digestive health, and turned it into one of the fastest-growing functional food…

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