A Private Matter: The Justin's Team Returns

A talk with Peter Burns, Justin's returning CEO, on the ways to build -- and rebuild -- an entrepreneurial brand, and how the carve-out of the nut butter company might be a signal of what's to come in the CPG food world.

Transcript

Speaker 1 [00:20] So there are model entrepreneurs and then there are model CEOs and in Justin's Nutbutters, there was a confluence of the two in, in the early 2010 with longtime natural products executive Peter Burns joining the company in 2014 as CEO taking the reins from the founder, Justin Gold. Now together over a two-year period, they were able to grow the company and sell it to Hormel for a reported $286 million. Now, Gold kept work, Justin kept working with Hormel and then eventually made his way into helping his longtime friend Jane Miller in an innovation role at Rudy's. And Peter…

To read the full transcript, become a BevNET/NOSH Insider.

Related Videos