Expo West: Why Pop & Bottle Needed to Launch Multiserve
Mar. 25, 2024 at 2:42 PM
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Cold brew coffee brand Pop & Bottle has been building around functionality and clean energy for years, and its multi-serve innovations are now the latest additions to that platform, intended to expand the brand’s reach in natural and conventional grocery.
In this video from Natural Products Expo West 2024, BevNET senior reporter Brad Avery spoke with Pop & Bottle co-founder and CEO Jash Mehta about why multiserve was a necessary format for the brand to compete in, how the woman-owned company has resonated with female consumers, and why the brand is growing when the rest of the cold brew coffee segment is declining in retail.
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