Expo West: ZenB’s Path To Brand Building With A Simply Pea Ingredient

Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. Owned by Japanese Mizkan Group, which also owns Ragu and Bertolli, the brand has quickly innovated and entered new categories – but how does it decide what comes next?

Hugo Perez, ZenB CMO, spoke with Nosh about how the company has worked to expose U.S. consumers to yellow peas, how it assesses new innovations and what role its legacy parent company plays as products move down the pipeline.