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Plus, Olyra expands at Whole Foods Market, Bumpin Blends hits the bullseye, and The Only Bean rolls in to Costco.

In this week’s notable new products roundup, Kodiak teams up with Zac Efron to create a new protein-packed oatmeal flavor, RÁGU spices up its portfolio of pasta sauces with the help of Hot Ones, and Chips Ahoy! goes beyond cookies.

Deep Indian Kitchen, the fastest-selling brand in natural frozen entrees, per SPINS, announced today it has appointed industry leader Brian Sorenson as its first chief sales officer. The appointment comes as the brand seeks to continue accelerating sales growth, having more than octupled sales over the past five years, and become an industry leader in global flavors.

Eat Well Investment Group is accusing Superlatus Foods of fraudulently selling its plant-based food tech platform to avoid contractual obligations and scamming $10 million in cash and common stock.

On this episode of CPG Week, the podcast dives into the revival of nostalgic beverage brands, the implications of California’s fight against ultra-processed foods and one beverage co-packer’s abrupt plant closure.

Flowers Foods’ management team sees significant growth potential for Simple Mills following its $795 million acquisition, as executives outlined plans to broaden the snack and baking mix brand’s distribution, accelerate new product development and amplify brand awareness during a conference call today. The new parent company plans to handle the business with a “fairly light touch, particularly in the early days” to preserve its entrepreneurial spirit.”

We’ve released a new digital content calendar to make it even easier for you to stay ahead in the food, beverage, and beer industries. See what’s coming up in 2025 and start planning ahead.

Flowers Foods, Inc. announced today that it has entered into an agreement to acquire Simple Mills from company management, Vestar Capital Partners and initial angel investors for $795 million in a cash transaction. The deal is subject to customary regulatory approval and closing conditions and is expected to close in the first quarter of 2025…. Read more »

At Nosh Live, three CPG food manufacturing stakeholders discussed how operational decisions can either unlock fresh opportunities or bring new challenges.