Top Feature

Once confined to sports nutrition powders and gummies, creatine is pushing its way into the mainstream in new formats, as a growing number of health-conscious consumers recognize the functional ingredient’s benefits for everyday health.

While protein-packed breakfast items flooded the show floor at Natural Products Expo West, a quieter trend was hiding in plain sight: vegetables. A handful of brands at the show debuted morning staples – from pancakes to toaster pastries to oat bars – that sneak produce into the first meal of the day.

Indian food company Sach Foods showed off its new Indian-inspired frozen pizzas as well as a new paneer SKU that is crafted with A2 milk.

Kay Dudley, one-half of influencer duo Kay & Tay Official, has made her first foray into the packaged food world with the debut of lifestyle and nutrition brand HEYNU.

Morinaga & Co., the holding company of global confectionery manufacturer Morinaga, Inc., has entered into a definitive agreement to acquire My/Mochi Ice Cream for an undisclosed amount.

Target plans to open 300 new stores by 2035 as it unveils its first “food-forward” prototype in North Carolina.

Recently acquired Japanese-style condiment brand Bachan’s has partnered with two legacy companies with deep roots in Asian cuisine for a pair of special releases.

It’s Skinny has dropped its diet culture nomenclature in favor of a new convenience-forward positioning as it ramps up brick-and-mortar retail expansion.

This week, we’re hitting the proverbial pavement at Natural Products Expo West, waking up to a seriously savory breakfast, and getting our asses handed to us by a protein-fueled cow called David. Hey, what more could you ask for?

Chocolate bar maker Vine to Bar has repositioned its original products to better promote its gut health-friendly claims, including updated packaging and resulting in a major retail rollout.