Top Feature
CPG Week: Beyond Enters The Phytosphere And Whey’s Capacity Woes
This week, the podcast covers Beyond’s expansion into new protein formats, a whey supply shortage, Battle Bars’ rebrand, and a legal dispute between Big Food and Big Sugar.
Battle Bars Rebrand Backs Off the Skull, Puts Function Forward
The Chicago-based protein bar brand’s comprehensive brand refresh includes redesigned packaging and reformulated bars that cut each serving from 220-240 calories down to 190, while also upping the protein content from 17 grams to 20 grams and increasing fiber to 7 grams per bar.
French Revolution: Petit Pot Plans Refrigerated Dessert Landgrab
Petit Pot has spent more than a decade introducing U.S. consumers to French-inspired desserts. Now, the roughly $25 million brand is preparing to take that proposition to a much wider audience.
Review: Prime Bites Mini Muffins Brings Big Protein Payload In A Small Package
With 15 grams of protein and 5 grams of collagen per 3-count package, this snackable line promotes its low sugar and “fluffy” texture as selling points.
Cerebelly-Fresh Bellies Deal Signals Platform Push in Kids Nutrition
Children’s meal and snack platform Cerebelly announced today it has made its first acquisition, buying up freeze-dried kids snack brand Fresh Bellies.
Mark Ramadan, Daniel Humm Launch Riff Meal Kits Nationwide at Target
A veteran CPG operator and Michelin star chef have teamed up to reinvigorate the shelf-stable meal kits space with Riff, a shelf-stable meal kit line launching at Target stores nationwide.
The Watkins Company to Acquire Sauer Brands’ Spice Portfolio
Flavor company Watkins has entered a definitive agreement to acquire Sauer Brands’ spice business, including the recently-purchased Kernel Season’s and Spicer Hunter brands, along with Sauer’s own branded spices and seasonings, the companies announced today. Financial terms of the deal were not disclosed.
Review: Prest Makes a Case for Pantry Hummus
Prest is rethinking the refrigerated hummus category with a shelf-stable powdered mix that consumers prepare at home with water and olive oil, plus optional tahini.
How Merman’s Revenge Found A Niche in Seafood Seasoning
Glenn Food Co. is meeting pent-up demand to grow its seafood seasoning brand Merman’s Revenge with a national distribution deal at Walmart.
Marketing: Partake Lands Girl Scouts Deal for New Vegan, Nut-Free Cookie
Allergen-free cookie company Partake announced one of its most impactful partnerships to-date as it partners with Girl Scouts of the USA to supply a new cookie product, Sparkables, that supports the brand’s mission for inclusive eating.








