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This week Project NOSH takes a dive into data, looking at new research conducted by Nielsen, Harris Poll and FONA International to examine the sales potential of pulse-based products, indulgent treats and the yogurt category.

As competition ratchets up for many of the the niche brands founded in the early wave of natural products, the choice today is either innovate or become irrelevant. Such is the case with snack brand Two Moms in the Raw, which after 10 years is relaunching as Soul Sprout. It’s not just a new name, however: the brand also has new leadership team, new formulation and new goal of appealing to a more mainstream consumer.

Errol Schweizer continues to fill out his post-Whole Foods resume, joining another pair of former executives with the chain to work with natural products veteran Eric Schnell’s new consulting conclave, Beyond Brands. The consulting group will also add brothers Chad Sarno and Derek Sarno, who held lead roles on the culinary side of the retailer (Chad as Healthy Eating Coordinator and Derek as Senior Global Executive Chef).

Last week natural products distributor United Natural Foods Inc. (UNFI) announced the acquisition of Gourmet Guru, a natural and organic food distributor and merchandiser serving the Northeast. Project NOSH spoke with Gourmet Guru CEO Jeff Lichtenstein about the sale, why it was the right time, and what the future looks like

Over the past year, Ips Chips (a line of protein enhanced salty snacks) has undergone a transformation as it becomes Ips Snacks. With a new CEO, team, packaging, formulation and product line, the brand has big plans for the rest of 2016 and 2017.

While National S’Mores Day isn’t until tomorrow, the beloved dessert added some sweet new ingredients with the launch of SmashMallow snackable marshmallows today. A product of Sonoma Brands, the incubator and investment group from KRAVE founder Jon Sebastiani, the line of seven flavor “smash-ups” will exclusively launch in Sprouts and online direct to consumer.

Zico founder Mark Rampolla will step into an interim CEO role at plant-based snack food company Hail Merry, a brand where Rampolla is an investor. In emails today to friends and colleagues, Sarah Chapin, the current CEO of the brand, announced that she will be stepping down. The full transfer is expected to take place by the time the company’s third quarter ends, on Sept. 30th.

Last week, Whole Foods Market held its 3rd quarter earnings call, and with it laid out a slew of new information as to how brands will be able to potentially work with the retailer going forward. A common theme throughout the call was shifting from regional efforts to more global, streamlined processes. While the company said some of the options are still in the testing (or even conceptual phase) it seems the future holds some changes.

There’s something bubbling up in grocery store aisles. Fermented foods are growing — both in popularity with the American consumer as well as in the variety of products offered. At this year’s IFT Show, Innova Research detailed why this trend is on the rise and at the summer Fancy Food Show, Project NOSH spoke with some of the brands in the category.

Plant-based food and beverage private equity firm Powerplant Ventures today announced the closing of a $42 million fund. The fund is led by Mark Rampolla, founder of ZICO Coconut Water, Kevin Boylan and T.K. Pillan, co-founders of the Veggie Grill restaurant chain, and Dan Beldy, former Managing Director of Steamboat Ventures (the venture capital division of Disney).