Rebranding

Amid a period of “explosive growth,” Toto Foods is evolving beyond its protein-centric messaging with a dessert-forward rebrand aimed at cementing its position as “an ooey, gooey cookie that wins on taste.”

Consumer interests have cycled through low-carb, high-protein and fiber-filled products during the nearly six years pantry staple brand Kaizen has been on the market. It has aligned itself with each new demand while its recipes remained the same.

It’s Skinny has dropped its diet culture nomenclature in favor of a new convenience-forward positioning as it ramps up brick-and-mortar retail expansion.

Single-serve, fully-cooked seasoned chicken breast purveyor Korkio has rebranded as Juicybite, a name intended to better appeal to mainstream consumers and communicate the brand’s positioning.

TRUFF is reimagining the packaging that fueled its early direct-to-consumer buzz as it pushes further into brick-and-mortar retail, unveiling today a new label focused on flavor differentiation and accessibility.

Sibling duo Meg and Wayne Adams are working to usher in a new era for their family-owned food processing business with Marianne’s, a retail avocado oil and beef tallow brand launched under the leadership of their father decades ago.

After battling record-high cocoa prices and the sudden closure of its largest customer, indulgent candy bar brand Gigantic has relaunched with a new look and format as it aims to redefine its position in the confectionery category.

In conjunction with its three-year anniversary, Issei is swapping its minimalist packaging design for a bold, colorful new look that has already led to a sales pick-up both online and in brick-and-mortar retail.

Pipcorn has rebranded to Pip’s Heirloom Snacks as it transitions its portfolio from seed oils to avocado oil.

Alternative dairy ingredient provider Climax Foods has rebranded as Bettani Farms amid new leadership and a $6.5 million investment.