Rebranding
Featured Rebranding Content
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
From Kids To Families: Sunnie Refreshes Packaging Amid Retail Expansion
Sunnie is rolling out an updated look in preparation for expanding its retail footprint and launching another sweet addition to its portfolio this summer.
How Back To Nature Rebuilt With An ‘Insurgent Brand Mindset’
Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.
Additional Content
Marketing: Activia Brand Refresh Targets Gen Z, Milk Bar Teams With Premier Protein
Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.
Beyond Drops ‘Meat’ From Name in Shift Toward Wider Plant-Based Platform
Beyond Meat, one of the most recognizable players in plant-based protein, is ditching the second half of its name to reframe itself from a meat alternative to a protein business.
Something Old, Something New: Lancaster Colony Rebrands as The Marzetti Company
Specialty foods producer Lancaster Colony Corporation has rebranded as The Marzetti Company in an effort to honor its history while entering its next chapter of growth.
Rebrand, Refresh: Beny Yogurt and Buldak Debut New Looks
Spring refreshes are in, and this is a combination you would never want to mix together. Here’s a look at two big image updates including one legacy Asian food player’s consumer awareness efforts and an entrepreneurial yogurt startup’s move to avoid growing confusion.
Expo West Rebrands: Unbun, Catalina Crunch, Seattle Chocolate & More
Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.
Expo West: The Pizza Cupcake Realigns As Incredifulls To Expand Use Occasions
The Pizza Cupcake has outgrown its original moniker as consumer demand has pushed the brand to expand into new use occasions and unveil a new, broader-reaching name this year at Natural Products Expo West.
‘Tinned Fish 3.0’: BELA Evolves For the Modern Age
After 28 years on grocery store shelves, and ahead of expanding its product line later this year, BELA this week unveiled its first-ever brand refresh along with a revamped website that enables consumers to order directly from the company.
A Bite With…The Coconut Cult CEO Ari Raz
Now that The Coconut Cult has fully rolled out its refreshed packaging design, CEO Ari Raz talked with Nosh about positioning the plant-based yogurt for future success and how clear messaging is a big part of its growth strategy.
Believe It’s Not Butter: Premium Brands & Alternatives Seek Category Breakthrough
From butter boards and exotic flavors to premium $11 Les Pres Sales Sea Salt Camargue butter and refrigerated ghee sticks, there’s been plenty of buzz coming out of the solid cooking fats category.
‘Keeping Our Mission as the North Star’: Atlantic Sea Farms Unveils Rebrand, Expands Distribution
Seaweed aquaculture company Atlantic Sea Farms (ASF) has unveiled a fresh new look across its retail and wholesale products, seeking to forge a stronger connection between its partner farmers and consumers.