Product Launch

The aisles at Natural Products Expo West 2023 included a wide array of better-for-you sweets and treats from both new and existing brands in the category. From decadent dessert-inspired teas to chocolate bars to fruit-flavored gummies, these new products hope to offer options designed to fulfill every consumer’s sweet tooth. Check out this gallery for a deeper dive into the newly launched products featured at Expo West.

At last week’s Natural Products Expo West, innovations in the frozen food set were plentiful, ranging from modern interpretations of international flavors to plant-based breakfast sandwiches to crispy appetizers. Here’s a look at some of the notable new and recently-launched products featured at Expo West 2023.

Next week brands and entrepreneurs from across the CPG industry will soon come together at Natural Products Expo West to highlight their latest product innovations along with new technology and trends. Both NOSH and BevNET will have ongoing coverage over the coming days, but here’s a quick preview of just some of the new releases from exhibiting brands, including Goodles, Rob’s Backstage Popcorn and Siete.

In this week’s notable new products roundup, Kraft Heinz teams up with musician Ed Sheeran to launch a new hot sauce, Ben & Jerry’s takes inspiration from a classic global treat and Babybel releases its first new flavor since 2014.

In this week’s notable new products roundup, Jeni’s Ice Cream takes inspiration from Ted Lasso for its newest flavor, Morningstar Farms teams up with Pringles to create Chik’n Fries and Kettle Chips launches what might be the first air fried packaged snack on the market.

In this week’s new products gallery, Brightland teams up with White Buffalo Land Trust, Hearthy Foods expands its wellness product lineup and Brooklyn Delhi incorporates the notorious ghost pepper into its latest hot sauce.

In this week’s new products roundup, Belgian Boys brings a viral TikTok trend to retail shelves, Lesser Evil unveils outer space-themed snacks and Goodles declares, “Here Comes Truffle.”

As the bar category continues to gain momentum among consumers, many brands are making their first foray into the space. In this roundup, we spotlight news from around the category, including Dave’s Killer Bread rolling out its new organic snack bars nationwide, Bobo’s introducing its protein bars at Winter Fancy Food Show 2023 and Tattooed Chef expanding its portfolio with oat butter bars.

From plant-based sushi to salsa starter pouches to fish jerky crunch snacks, there was something for every consumer type at this week’s Winter Fancy Food Show in Las Vegas. The show also saw Bobo’s making its first foray into the protein bar set, Savannah Bee Company and Runamok jumping on the hot honey trend and Wonder Monday launching a single-serve, better-for-you iteration of a classic dessert.

In this week’s roundup of notable new products, Tom’s Perfect 10 releases a dessert-inspired granola, Sambazon unveils shaker bottle-friendly smoothie cubes and Chobani expands its yogurt lineup with zero sugar offerings.