New Products: Graza Chips, Barbie Freezer Squeezers and The Tinx Sundae
In this week’s new products roundup, Graza makes its first foray into the snack space with limited-edition chips, The Frozen Farmer teams up with Barbie to create its newest frozen treat, and Mid-Day Squares launches new pack sizes in response to consumer demand.
Simple Mills
Simple Mills has expanded its snack portfolio with two new products set to debut at Expo West: Lemon Seed & Nut Flour Sweet Thins and Pizza Pop Mmms. The former (launching in April) features watermelon seed flour, an ingredient from an underutilized variety of watermelon that can help growers build farm resiliency by diversifying crop rotations. The latter (launching in March) features ingredients like organic cheddar cheese, organic butternut squash and red beans. For more information, visit simplemills.com.
Live Loud Foods
Live Loud Foods has officially hit the snack scene with the launch of its flagship candied nuts. Offered in two varieties – Candied Citrus Pistachio and Caribbean Jerk Seasoned Mixed Nuts – the snacks are now available for purchase via the brand’s website for $9 per 3.5 oz. bag. The candied nuts are slated to make their Pop Up Grocer debut later this month. For more information, visit liveloudfoods.com.
Pipcorn
New York City-based Pipcorn Heirloom Snacks has released its new Honey BBQ Twists. The new flavor joins the brand’s Twists range introduced in 2023. Pipcorn’s Honey BBQ Twists can be found in both pantry and snack sizes nationwide at retailers such as Sprouts, Natural Grocers, Thrive, Hungryroot and Misfits, among others. The rollout comes as part of the brand’s greater brick-and-mortar distribution push, recently reaching 25,000 points of distribution nationwide. For more information, visit pipsnacks.com.
Organic Valley
Organic Valley has grown its collection of organic dairy products with the launch of Flavor Favorites, a line of flavored cheeses. Available in four varieties – Italian Herb Mozzarella Shreds ($5.99), Spicy Cheddar Shreds ($5.99), Spicy Cheddar Slices ($6.99) and Smoky Cheddar Slices ($6.99) – the products feature ingredients ethically sourced from small family farms. For more information, visit organicvalley.coop.
Mid-Day Squares
In response to consumer demand, functional chocolate bar maker Mid-Day Squares is launching 4-packs of its Cookie Dough and Peanut Butta varieties. Additionally, the brand has added a new Crunchy Peanut flavor to its product portfolio, which co-founder Nick Saltarelli described as a riff on a Snickers or Oh Henry! bar. For more information, visit middaysquares.com.
SmartSweets
Just in time for Easter, SmartSweets is rolling out two new limited-edition gummies: Berry Bunnies and Tropical Easter Eggs. Like the rest of the brand’s portfolio, the new gummies contain 3 grams of sugar (from stevia leaf extract) and 6 grams of fiber per 1.8 oz. single-serve bag. SmartSweets’ Berry Bunnies and Tropical Easter Eggs are available for purchase on Amazon and Instacart. For more information, visit smartsweets.com.
Popchips
Popchips, which crafts its snacks using heat and pressure instead of a deep fryer, has launched its newest vegan flavor: Nacho. The popped potato snack will be available on Amazon and at Kroger, Hy-Vee, and Meijer with a SRP of $3.99 per 5 oz. bag. For more information, visit popchips.com.
Voortman Bakery
Voortman Bakery’s newest offering, Perfectly Sweet Cookies, was crafted for those leading a sugar-conscious lifestyle. Available in three flavors – Chocolate Chip, Oatmeal Dark Chocolate Chunk and Oatmeal Raisin – the new treats feature 25% less sugar than the leading cookie, according to the brand. Voortman Bakery’s new Perfectly Sweet collection is available at retailers nationwide including Kroger, Food Lion and Giant. For more information, visit voortman.com.
Graza
Extra-virgin olive oil producer Graza has made its first foray into the snack set with the launch of “The Chips.” The limited-edition snack features extra crispy chips – made from Galician potatoes and salt – that have been fried in the brand’s “Sizzle” EVOO. Graza’s “The Chips” are currently available for purchase via the brand’s website for $6.99 per 5 oz. bag. For more information, visit graza.co.
Frozen Farmer
The Frozen Farmer has teamed up with Mattel to create its newest frozen treat, Barbie Freezer Squeezers. Available in a pink strawberry lemonade sorbet flavor that’s the perfect shade of Barbie pink, the treat is crafted with lemon juice and strawberry puree. The Frozen Farmer’s Barbie Freezer Squeezers are available for purchase at Kroger, Ralphs, Dillons, Smith’s, King Soopers, Fry’s, and QFC, among other grocery stores. For more information, visit thefrozenfarmer.com.
Sweet Loren’s
Allergen-friendly baked goods brand Sweet Loren’s has unveiled its newest offering, Salted Caramel Pre-Cut Cookie Dough. The new refrigerated dough is made from 100% non-GMO, plant-based, gluten-free ingredients and is free of the top 14 allergens including peanuts/tree nuts, eggs and dairy. Sweet Loren’s Salted Caramel Pre-Cut Cookie Dough is available online via the brand’s website for $45 per case of 6, 12 oz. packages and at Sprouts stores nationwide. For more information, visit sweetlorens.com.
Craig’s Vegan x Tinx
Plant-based ice cream maker Craig’s Vegan has joined forces with TikTok star Tinx to release a new limited-edition flavor, The Tinx Sundae. The dessert – inspired by the Tinx Hot Girl Sundae served at Craig’s Restaurant in West Hollywood – features the brand’s signature cashew-based vanilla ice cream and is packed with brownies, chocolate swirls and rainbow sprinkles. For the first time, Craig’s Vegan, including the new Tinx Sundae flavor, will be available at Sprouts stores nationwide, as well as Albertsons, Vons and Safeway stores throughout the SoCal region. For more information, visit craigsvegan.com.
