Product Launch
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Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
Daily Briefing (Insiders Only): When The Food Industry Thinks It Is Funny…
If Expo West is our Super Bowl, then April Fools’ is our Oscars. Today marks the one day of the year where the food and beverage industry collectively comes together to compete on a scale that heavily favors weirdness as long as it comes with a healthy dose of creativity.
New Products: Collabs from Marzetti, Hippeas and Tillamook, Plus Daily Harvest’s Pea Protein
In this week’s notable new products roundup, Hippeas teams up with Grillo’s Pickles to craft its newest puff flavor, Daily Harvest seeks to meet consumer demand for high-protein, and Chick-fil-A expands its collection of at-home products.
New Products: Zucker’s Bagels Makes Retail Debut, Jolly Rancher Does Freeze-Dried
In this week’s notable new products roundup, Zucker’s Bagels & Smoked Fish enters retail, The Hershey Company jumps on the freeze-dried candy craze, and Garden Veggie expands its Flavor Burst tortilla chip line.
Expo West: Five First-Time Exhibitors To Check Out
To help you prepare for a full week of firsts and to best tackle the show fueled by new food and beverage discoveries, we’ve gathered up some insight on five first-time exhibitors to check out.
Dress It Up Launches Two SKUs, Backed By New Funding
A slow and steady growth strategy is Dress It Up Dressing’s secret sauce as it works to capture the “sleepy” salad dressing category, said founder and CEO Sophia Maroon.
New Products: OAKBERRY’s Supermarket Debut and BASE FOOD’s Stateside Launch
In this week’s notable new products roundup, organic açai bowl franchise OAKBERRY makes its supermarket debut, Japanese food tech company BASE FOOD launches in the U.S. and Daily Harvest reimagines its Bites line.
New Products: Caulipower Embraces the Pickle Craze, Patagonia Provisions Teams With Simpli
In this week’s notable new products gallery, Caulipower launches a “pickle-mania”-inspired pizza, Patagonia Provisions partners with Simpli to craft a new cracker, and Applegate Farms ventures further into the breakfast set.
New Products: Fishwife Partners With Bixby Chocolate; FULFIL Goes Big
In this week’s notable new products roundup, Fishwife teams up with Bixby to create dark chocolate sardines, FULFIL Nutrition unveils its biggest protein bar yet, and Bumpin’ Blends joins forces with lifestyle influencer Caitlin Covington.
Inside Rotten’s BFY Take on Nerds Gummy Clusters
After making a name for itself with lower-sugar gummy worms and ‘90s gross-out culture-inspired branding over the past 15 months, Rotten is expanding its portfolio with the launch of Gummy Cruncheez, a better-for-you take on the wildly popular (and successful) Nerds Gummy Clusters. The new innovation, a gummy ring covered in tart candy pieces, is… Read more »
Fancy Food: Southeast Asian Flavor; Clean Label Snack Innovation
The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the atmosphere on the show floor was slow to start, exhibitors showed off a taste of what’s next in global flavors, better-for-you snacking and more.