During Natural Products Expo West 2018, Senior Reporter Meagan McGinnes spoke with five-time CrossFit Games athlete Lauren Fisher about her work as a brand ambassador with Lesser Evil. Watch the video to learn about what attributes she looks for in snacks and what she thinks natural brands need to do in order to be noticed by functional fitness consumers.
The Loveland, Colorado-based meat and vegetable brand, Wild Zora, announced it bought the freeze-dried meal brand today. Terms of the deal were not disclosed.
GrandyOats is advancing the evolution of granola with a unique new line of grain free Coconola. American meal and snack preferences have changed dramatically since GrandyOats began handcrafting granola in 1979. After decades of success with traditional oat-based granolas, GrandyOats is excited to present coconut-based, grain free granolas.
Primal Kitchen Restaurant’s first franchise in Los Angeles is expected to open this April.
The paleo-friendly pouches, which combine 12 grams of grass-fed whey, BCAAs, Omega 3, and organic carbs, are designed to complement LifeAID’s workout beverages that are “designed to enhance performance,” but not necessarily provide the calorie boost athletes need to complete intense or longer workouts.
Thrive Tribe, a 1908 Brands company, has launched a line of paleo-friendly, nutrient dense, dairy-free snacks at Expo East in Baltimore.
4505 Chicharrones, a line of artisanal chef driven pork rinds, will be rolling out two new flavors and new packaging on store shelves nationwide this coming September. The unexpected yet delicious new flavors will include Smokehouse BBQ and Jalapeño Cheddar and will join the brand’s existing flavor— Classic Chili & Salt.
With this year’s Natural Products Expo East less than a month away, brands have started to announce what they’ll be featuring on the show floor. While some trends (low fat) have started to fade away, and others (ketogenic foods) are just starting to rise, a few (protein, paleo and comfort foods) are clearly here to stay — at least a bit longer.
Following the success of its natural baking mixes, which have held the #1 spot in sales per point of distribution in the category for the last year, Simple Mills is extending its reach beyond the baking aisle with a new line of almond flour crackers.
Bare Bones Broth Co. continues to lead one of the hottest health-food trends by celebrating fall with the launch of a brand-new line of sippable bone broth in Tomato & Clove Beef Bone Broth, and Rosemary & Garlic Chicken Bone Broth.