New Product

Nosh talked to new snack brand Little Latke about launching a culturally significant food into a recognizable category and how learning is the most important part of the process.

Daily Crunch Sweet & Spicy Sichuan Sprouted Cashews & Edamame is debuting at Whole Foods Market. The snack mix features sprouted cashews and crispy edamame seasoned with Fly By Jing Mala Spice Mix, which has Sichuan chili pepper, coconut sugar, salt, garlic, mushroom powder and spices.

In this week’s new products roundup, Chobani packs more protein into its Greek yogurt cups, Chosen Foods gives its signature avocado oil a squeeze, and Pringles rejoins the dill pickle craze.

The founding duo behind RXBAR is taking aim at the candy category with a new brand curiously called Hormbles Chormbles. Set to launch early next year, the chocolate products are high in protein (using whey protein isolate) and low in calories and sugar, said Jared Smith, co-founder of the Chicago-based startup.

The CPG Week podcast team talks about Peter Rahal’s newest protein bar release, the co-branded Lunchly product from PRIME and Feastables, and how these two products relate to consumers’ differentiated value demands from ingredients and nutrition.

After launching into grain-free granola, Three Wishes is entering a new category with chewy granola bars as it eyes opportunity in snacks and expanding its reach in mass and conventional channels.

On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the evolution of cannabis in sports recovery drinks.

Nooish founder Sarah Nathan talked to Nosh about her instant matzah ball soup product and why she decided to launch a brand despite knowing the challenges that come with being a CPG food operator.

The founder of new labneh brand Bezi talked about being a first-time CPG food founder, capitalizing on the success of Mediterranean dips, and the trial and error in launching a new product in an emerging category.

New Hope Network’s inaugural Newtopia Now drew more than 7,000 natural products industry professionals to Denver last week, as 550 exhibiting companies showcased their latest in natural products innovation.