Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Lundberg Family Farms Rolls Out New Packaging for Popular Line of Rice Chips
Lundberg Family Farms, a national leader in organic rice and whole grain products, is rolling out new packaging for its popular line of Rice Chips across retailers nationwide this fall.
Wholesome! Debuts New Look & Advertising Campaign
Wholesome!, the largest supplier of Fair Trade, Organic and Non-GMO sugars, agaves, stevia, molasses and honey in North America is bringing its new look, new products and a whimsical new brand campaign to Natural Products Expo East
Fork in the Road Foods Launches Non-GMO Project Verified Gourmet Sausages At Whole Foods Market
Fork in the Road Foods announces the launch of Non-GMO Project Verified gourmet sausages and hot dogs exclusively at Whole Foods Market. The line includes six chicken and heirloom pork varieties.
Miss Jones Baking Co. Launches Organic Baking Mixes and Ready-to-Use Frostings Nationwide
Miss Jones Baking Co., a modern American baking brand and maker of the first-ever organic ready-to-use frostings and complementary organic baking mixes, today announced its nationwide launch.
Lynnae’s Gourmet Pickles Launches Re-branding Initiative
Family owned and operated gourmet pickle company, Lynnae’s Gourmet Pickles today announced that the company is renaming its line of gourmet pickles to Mrs. Pickles, symbolizing the brand’s commitment to its rich family history and tradition.
GLUKOS Signs Ironman Champions as Brand Ambassadors for Energy Foods Brand
The GLUKOS Company Inc., a natural performance energy foods brand that includes a line of gummies and bars, has bolstered its roster of brand ambassadors by signing Ironman World Champions Mary Beth Ellis, Liz Lyles and T.J. Tollakson.
Bolthouse President LaPorta Discusses Campbells-Fresh (C-Fresh) Division
Scott LaPorta, the new president and general manager at Campbell’s-owned Bolthouse Farms, offers insights into the $900 million juice and produce innovator’s new position within the larger company’s recently unveiled Campbells-Fresh (C-Fresh) division.