Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Ips Snacks Hires CEO & Selects New Agency of Record
Ips Snacks, a leading brand of protein-packed chips, has perfected its line of protein snacks and has enhanced the leadership team by naming a new CEO, Adam Kamenstein.
Bolthouse Farms, NFL Players & Chef’d Partner on Big Game Meal Kit
To help football fans kick-off their winning “Big Game Party in a Box”, featuring Bolthouse Farms® products, Chef’d and Minnesota Vikings Kyle Rudolph and Chad Greenway will deliver original recipes with fresh ingredients as part of two new Chef’d meal kits inspired by the star players’ favorite tailgate grub.
Edible Ventures Launches As Angel Fund for Food & Beverage Companies
2016 marks the official launch of Edible Ventures, the nation’s first angel group investing solely in high growth, ready-to-eat, ready-to-drink CPG companies. Project NOSH sat down with Edible Ventures’ Managing Director, Jeremy Halpern, to find out why there’s a need for this group, why the time is right for its launch and what the group is looking for in entrepreneurs and companies.
LouAna Pure Coconut Oil Partners with Carla Hall
LouAna® Pure Coconut Oil, the #1 seller of coconut oil by volume in America, has partnered with celebrity chef and cookbook author Carla Hall, to help home cooks make the switch to 100% Pure LouAna Coconut Oil.
La Mère Poulard, the Beloved French Biscuit, Launches in US With New Look
La Mère Poulard, the buttery, classic French biscuits are launching in the US with a new look. The biscuits are baked with only natural ingredients. With no preservatives or artificial additives, non-GMO and vegetarian, they will delight every palate.
From Honeycomb to Cereal Bowl: Cheerios’ One-Of-A-Kind Living Billboard Unveiled
Florida residents previewed Honey Nut Cheerios’ one-of-a-kind living billboard, to celebrate the classic cereal’s key ingredient –real honey. The three-story free-standing structure was home to more than 100,000 honeybees and the honey from the working hives was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
The Widening Scope of Sports Marketing
A look at recent food and beverage sports endorsement deals which reflect a greater expansion of the parameters of the “big four” sports leagues’ approach to marketing for the industry.
Organic Trade Association Online Campaign Reaches 15 Million Consumers
Over the course of September (Organic Month) the Organic Trade Association engaged in a “Myth-Busting Month” social media festival. OTA and more than 100 member companies’ online celebration reached 15 million consumers throughout the campaign, garnering well over 200 million social media impressions on Facebook, Twitter, Pinterest, Instagram and LinkedIn.
Man Cave Craft Meats Gears Up for Expansion & Reveals New Packaging
Man Cave Craft Meats is moving from its tent at the Minneapolis Farmers Market to grocery stores across the country. In less than a year, the brand grew from zero to more than 500 stores, with even more aggressive rollout plans for the future.
Consumers Across America Treated To Unique Sensory Tasting Experience With New Brookside Fruit & Nut Bars
New Brookside Fruit & Nut Bars, made with wholesome ingredients including whole roasted almonds, real fruit pieces and beloved Brookside dark chocolate, will be “popping up” at iconic events and locations in four U.S. cities this October.