Marketing
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Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
Perfect Day Helps Nestlé Build Animal-Free Dairy Beverage
Nestlé’s U.S. R&D Accelerator has partnered with animal-free dairy company Perfect Day to launch an alternative dairy “novel product” that will pilot in the U.S. market later this year.
Notable New Products: Batter Bites & Chocolate Dipped Crispy Treats
This week’s roundup of notable new products brings better-for-you iterations of classic childhood treats, innovative allergy-friendly products and new collaborations like Siete Foods and Nixta.
Blended Meat Products Hunt for the Best Marketing Approach
Meat companies are making blended meat and vegetable burgers and sausages catering to the flexitarian lifestyle but the success of the niche category depends a lot on how brands strategize their marketing to health and sustainability-minded consumers.
Notable New Products: Vegan THC Gummies and His Majesty’s Salad Dressing
This week’s roundup of notable new products saw brands embracing seasonal fall flavors, creating better-for-you versions of classic desserts and crafting caribbean-inspired salad dressings.
News Roundup: Impossible Foods Launches Bowls; Mermade Raises $3.3M For Cell-Grown Scallops
Looking to drive consumer awareness for plant-based proteins, Impossible Foods introduced a new line of ready-to-heat, single-serve frozen entrees featuring a range of its plant-based meat ingredients including pork, chicken, meatballs and beef.
With Nestlé In Its Corner, Freshly Launches Food Service Subsidiary
Two years after being acquired by Nestlé, prepared meal delivery company Freshly is expanding its food service business with FreshlyWell, a new B2B sales platform.
Voyage Foods To Take “Future Proof” Food To Market With New Funding
Food tech platform Voyage Foods closed a $36 million funding round last week that will help bring its full slate of innovations – including peanut-free peanut butter, cacao-free chocolate and coffee-free coffee – to consumers by the end of the year.
In the Courtroom: Kellogg’s Controversy Over Veggie Claims Continues; Dunkin’ And Beyond Meat Hit With Infringement Suit
In this courtroom roundup: Kellogg’s fight against misleading veggie claims returns, Beyond Meat and Dunkin’ sued by Philadelphia plant-based meat company over trademark infringement, Motif challenges Impossible’s heme-tech patent and more.
IRI: COVID-Driven Demand for Convenience, At-Home CPG Remains High Despite Inflation
Over two years into the pandemic, demand for CPG products has changed to reflect consumers’ need for convenience, while high inflation has fueled increased demand for self-care and wellness products, according to an IRI webinar earlier this week. Analysts from IR predicted that pandemic buying trends in CPG will continue into the next year as… Read more »
Feeling Sinful, The Collaborative Rebrands & Relaunches as Bon Dévil
The Coconut Collaborative is embracing its dark side. The European yogurt and dessert brand this month announced a relaunch as Bon Devil in the U.S.