Marketing

The popularity of craft is changing the game for more than just brewers. To build on that excitement, some food and beverage brands are partnering with and taking notes from beer leaders on everything from innovations and packaging to distribution and marketing strategies. The result: booming business brewed for all industries involved.

The Austin-based fermented vegetable maker announced last week that it will now be known as Barrel Creek Provisions and will sport a new look.

In an effort to embrace customer feedback, Ips Snacks has launched a completely new look across both its high-protein chip and popcorn lines.

Numerous companies including Nothin’ But, Grainful and The Jackfruit Company used Expo West as their own red carpet to highlight recent rebrands. While at the show, the NOSH team spoke with these companies to hear about their new looks and the motivations behind them.

The brand’s revamped packaging, designed by Nucleus Maximus, features a colorful design with a hand-drawn bear. To start, the bear will only be featured on GFB’s bar line, rolling out to 9,000 stores this month.

Over the past few years, center store brands have been hurting –canned foods in particular. Given consumers penchant for “fresher” foods, soup producers, including CPG leaders Campbells and Progresso, have been forced to come up with new lines to appeal to shoppers: First Campbell’s with its release of two lines of refrigerated soup and now Progresso with its recent launch of an organic canned soup line.

Just like the high-end frocks of this past month’s New York Fashion Week, across the country new packaging is strutting down their own catwalks: grocery store shelves. It may be hummus instead of Hermes, but the new designs are just as riveting to those in the industry. After time spent listening to consumers and retailers, brands including Ithaca Cold Crafted, One Degree and Hippeas all have launched refreshed designs to help them stand out in crowded categories. Here are a few examples that caught our attention.

In 2014 entrepreneur David Istier founded Energy Fruits, a shelf-stable natural fruit and vegetable pouch. Three years later, the company has rebranded and more than doubled its distribution while focusing more directly on prebiotic-based gut health.

Many showed off new-and-improved appearances during last month’s Summer Fancy Food Show in New York City. From package redesigns to complete rebrands, here are four companies that are touting new looks this summer.

Award-winning author and MomTalk Radio host Maria Bailey knows just how much moms can impact a brand’s success or failure. In honor of Mother’s Day, we asked Bailey the differences between the demographics of moms, why food brands and retailers should pay attention to each group’s purchasing habits, and how industry players can better reach and resonate with them in the future.