Marketing
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Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
Notable New Products: Painfree Chocolate & Creole Maple Hot Sauce
This week’s roundup of new products saw better-for-you iterations of classic Italian treats, chocolate products to help fight off aches and pains and new charcuterie trays for holiday entertaining.
Notable New Products: Fruit Juice Gels & Caramelized Turkey Ice Cream
This week’s roundup of new products saw brands kicking off the winter holiday season early with peppermint-flavored seasonal offerings , tipping the Scoville scale with new hot sauces and creating better-for-you chocolate truffles.
McCain Foods Looks to Web3 to Promote Regenerative Efforts
McCain Foods is boosting visibility of its sustainability goals through the launch of regenerative agriculture-grown Regen Fries in partnership with web3 platform Roblox and NFT-themed Los Angeles burger restaurant Bored & Hungry.
Brainiac Foods Partners With CVS To Step Into Supplements
Brainiac Foods is bringing cognitive-health awareness to every generation of the family unit through an expanded portfolio of snacking products as well as a new line of daily supplements set to launch in CVS next month.
BelliWelli Moves Beyond Its Backyard With D2C Intel
Gut-friendly snackbar brand BelliWelli is making its first major foray into retail with a national rollout at Sprouts this week after primarily selling its probiotic, low FODMAP-certified snack bars direct-to-consumer sales for the past year.
Notable New Products: Unicorn Birthday Cake Cashews & Cinnamon Roll Seasoning
This week’s roundup of new products saw brands venturing into new categories, creating better-for-you sweet treats and getting a head start on winter seasonals.
Notable New Products: Vertically Farmed Salad Kits & Veggie-Coated Chicken Nuggets
This week’s roundup of notable new products brings vertically-farmed salad kits, veggie-coated chicken nuggets and a new look for one of Ben & Jerry’s popular flavors.
Jupiter Creates Social Commerce Opportunities for CPG, Turns Influencers’ Content into Shoppable Recipes
Jupiter, a “creator-first” recipe and grocery shopping platform launching this week, believes it can serve as the catalyst for social media food influencers to turn their content into shoppable recipes for at-home cooks nationwide.
News Roundup: Brazi Bites Launches Latino Entrepreneur Accelerator; PepsiCo and ADM Team Up On Regenerative Ag
In this week’s roundup: Brazi Bites launches an accelerator programs for Latino business owners, PepsiCo and ADM team up on a new regenerative agriculture initiative, Kroger consolidates its low-price private label lines and Barkley acquires Smiths Agency.
What’s Driving Consumer Interest In Better-For-You Snacks
Food companies and makers are finding varied success marketing functional ingredients and wellness-oriented products to consumers shopping in the better-for-you snacks and sweets categories.