Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Notable New Products: Vegan THC Gummies and His Majesty’s Salad Dressing
This week’s roundup of notable new products saw brands embracing seasonal fall flavors, creating better-for-you versions of classic desserts and crafting caribbean-inspired salad dressings.
News Roundup: Impossible Foods Launches Bowls; Mermade Raises $3.3M For Cell-Grown Scallops
Looking to drive consumer awareness for plant-based proteins, Impossible Foods introduced a new line of ready-to-heat, single-serve frozen entrees featuring a range of its plant-based meat ingredients including pork, chicken, meatballs and beef.
With Nestlé In Its Corner, Freshly Launches Food Service Subsidiary
Two years after being acquired by Nestlé, prepared meal delivery company Freshly is expanding its food service business with FreshlyWell, a new B2B sales platform.
Voyage Foods To Take “Future Proof” Food To Market With New Funding
Food tech platform Voyage Foods closed a $36 million funding round last week that will help bring its full slate of innovations – including peanut-free peanut butter, cacao-free chocolate and coffee-free coffee – to consumers by the end of the year.
In the Courtroom: Kellogg’s Controversy Over Veggie Claims Continues; Dunkin’ And Beyond Meat Hit With Infringement Suit
In this courtroom roundup: Kellogg’s fight against misleading veggie claims returns, Beyond Meat and Dunkin’ sued by Philadelphia plant-based meat company over trademark infringement, Motif challenges Impossible’s heme-tech patent and more.
IRI: COVID-Driven Demand for Convenience, At-Home CPG Remains High Despite Inflation
Over two years into the pandemic, demand for CPG products has changed to reflect consumers’ need for convenience, while high inflation has fueled increased demand for self-care and wellness products, according to an IRI webinar earlier this week. Analysts from IR predicted that pandemic buying trends in CPG will continue into the next year as… Read more »
Feeling Sinful, The Collaborative Rebrands & Relaunches as Bon Dévil
The Coconut Collaborative is embracing its dark side. The European yogurt and dessert brand this month announced a relaunch as Bon Devil in the U.S.
ChocXO Rebrands to Gain Broader Appeal
Confectionary brand ChocXO is launching new packaging that executives hope can marry its roots in the keto community with a more premium positioning.
Rebranded Evolve Line Pushes Pepsi Further into Plant-Based Space
This month, Evolve, Cytosport’s plant-based protein platform brand, will debut a new brand identity and reformulated products across its range, beginning with its core shake line. With dairy-based Muscle Milk experiencing double-digit sales declines, according to Nielsen data, Evolve is positioned to be Pepsi’s primary growth driver in plant-based protein, a space that includes players like OWYN, Koia, Orgain and Aloha.
Looking to Grow the Platform, Unique Pretzel Becomes Unique Snacks
Pretzel makers since the 1700s, the Spannuth family launched commercial bakery Unique Pretzel Bakery in 1921 and its store brand in 1964. The company is now rebranding to Unique Snacks, hoping to build out a larger salty snacks platform.