Marketing

In this week’s notable new products roundup, Goldfish proves that pickles can journey far beyond the jar, Cholula makes its first venture into the frozen meal set, and HelloFresh introduces a new Ranch Flight.

The aptly named pasta sauce brand is aiming to reinvent the jarred tomato sauce category with ‘innovative, flavor-forward SKUs.’

In this week’s notable new products roundup, Club Crisps and Utz add some heat to their respective product portfolios through collaborations with Mike’s Hot Honey, Chips Ahoy unveils its first ever gluten-free cookie and MìLà teams up with comedian Nigel Ng (better known as Uncle Roger).

This week’s new product gallery reads something like a superhero team-up comic, thanks to a couple of eye-catching co-branded releases from Mondelez-owned brands Oreo and Sour Patch Kids, as well as grass-fed, flavored butter maker Churn. Plus, Mary Jones makes its first foray into D9 gummies.

The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.

Have you been patiently waiting for Ace Hardware to get in the CPG game? Kinda weird, if so, but this week consider your patience rewarded.

What began as a pandemic-era home kitchen experiment has transformed into a full-blown business with 3,000 retail placements across all 50 states, all in just two years’ time. Last week, Refresh Gum doubled its SKU count with three new plant-based, sugar-free gums in Peppermint, Bubble Gum and Peach flavors.

In this week’s notable new products roundup, Lindt introduces a non-dairy version of its classic chocolate truffles, GoGo Squeez targets an older crowd with electrolyte-infused fruit pouches, and Tochi heats up its line of Asian-inspired popcorn flavors.

Big Picture Foods has always had a vision that goes beyond its flagship line of fermented, organic and regeneratively-grown olives, peppers and capers. Now, three years after the company’s launch, that picture is starting to come into view.

In this week’s notable new products roundup, Stuffed Puffs reinvents its flagship milk chocolate-stuffed marshmallows, Whisps launches its “cheesiest cheese snack yet,” and Kettle Brand capitalizes on the rising popularity of Korean cuisine in the U.S with a limited-edition Gochujang flavor.