Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
El Nacho Enters the Ring As Boston Restaurateur Turns to CPG
The tortilla chip set is crowded, but with a total market share valued at $4 billion, one restaurant-backed, Boston-based brand believes there is plenty of room to build something “different.”
Active Culture Appeal: How Cottage Cheese Is Keeping Its Cool
The popularity of cottage cheese has been rising since spring 2023, but now over a year later, the it is still trending up, finding its way into new products and signaling that its newfound appeal may not be just another flash in the pan.
Healthspan vs. Lifespan
Recent trendlines suggest that today’s consumers aren’t as much interested in living long, as much as they are in living well.
Yes Chef: A Look at ‘The Bear’ Season 3’s Feast of Brand Deals
Watching the latest season of FX’s hit show “The Bear” felt like the CPG industry’s version of a Super Bowl commercial blitz. In between the action of Season 3 was a packed menu of brand deals.
New Products: 5-Hour Energy’s Hot Sauce & Cheez-It’s Collab With Hidden Valley Ranch
In this week’s notable new products roundup, 5-Hour Energy unveils its caffeinated BBQ sauce, Oat Haus teams up with Ambitious Kitchen, and Fx Chocolate expands its portfolio of protein supplement bars.
Summer Fancy Food: Glucose Control Callouts, Vevan Refreshes Branding
New products, innovative brands and industry trends were showcased at the annual Summer Fancy Food Show hosted by the Specialty Food Association. Here’s a first look from Nosh.
New Products: Heyday Canning’s Soups and Chilis & Carnation’s Jalapeño Flavored Evaporated Milk
In this week’s new products roundup, Digiorno teams up with Marvel to celebrate the upcoming release of “Deadpool & Wolverine,” Mavericks expands its snack portfolio with the introduction of sandwich crackers and Pilgrim’s hopes to “knock the boredom out of chicken.”
What Is ‘Latino Coating,’ and How Can It Be Stopped?
The Hispanic Marketing Council is using the term to refer to a superficial marketing approach that layers Latino elements onto products, campaigns, media or entertainment for the appearance of diversity.
New Products: Collabs From Drumstick and Colavita, Belgian Boys’ Refrigerated Pancakes
In this week’s new products roundup, Death Wish launches its first offering specifically crafted for iced coffee consumption, Belgian Boys expands its lineup of breakfast products and HelloFresh teams up with Colavita for its Ciao, Italia menu.
Easy Squeezy: Chefs Life Debuts Squeezable Bottles, Ramps Up Distribution
To capture a larger share of the cooking and finishing oil market, Chefs Life – the company founded by celebrity chef and restaurateur Brian Malarkey – is introducing a new line of squeeze bottles to its portfolio while expanding its national distribution footprint.