Marketing
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Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
New Products: Gopuff Teams With Alix Earle, Crofter’s Organic Goes Squeezable
In this week’s notable new products roundup, Gopuff launches a limited-edition candy bar in collaboration with content creator Alix Earle, Crofter’s Organic unveils a squeezable format for its fruit spreads, and Magnolia Bakery brings its signature banana pudding into the CPG world. Little Spoon Little Spoon has released Organic Oatmeal Baby Cereal with full visibility… Read more »
Better Sour Inks Deal with Disney, Launching ‘Moana 2’-Inspired Passion Fruit Gummies
Better Sour announced today it has partnered with Walt Disney Animation Studios to launch a new Passion Fruit flavor of its sour gummies featuring “Moana 2”-inspired packaging, marking the brand’s first single-flavor SKU.
CPG Week: KDP Snags Ghost & Olipop Plays Ball
On CPG Week, the podcast team talks about Keurig Dr Pepper’s acquisition of GHOST Energy, Olipop’s sports sponsorship ambitions and a look at Whole Foods Market’s Trend Forecast.
New Products: A-Sha Heats Up, MiLa Gets Sweet
In this week’s notable new products roundup, A-Sha expands its product collaboration with First We Feast’s Hot Ones, MiLa joins forces with pastry chef Dominique Ansel to create its first dessert soup dumpling, and Nestle Toll House celebrates football season with a mashup of two fan-favorite foods.
‘Fake It Till You Bake It’: TikTok’s Dana Hasson Launches Baking Mix Brand Centered Around Convenience, Customizability
Social media content creator Dana Hasson today launched Homemade ish, a premium baking mix brand crafted for consumer convenience and customizability that operates under the tagline, “Fake it till you bake it.”
How Are Brands Bringing Beans To A New Generation?
After pandemic driven sales highs and inflationary lows, emerging bean brands are using a variety of techniques from online sales marketing to pouched packaging as they differentiate from category incumbents.
Uglies Brings Upcycled Chips Into C-Store Channel
Upcycled potato chip maker Uglies is pushing deeper into convenience, working to prioritize the channel to grow awareness for the brand and its food waste reduction mission at a time when retailers are on the lookout for sustainable products.
New Products: Crowdsourced Cookies & Blue Cheese for the ‘Blue Curious’
In this week’s roundup of notable new products, Myna Snacks unveils three limited batch cookie flavors inspired by its community, Treasure Cave seeks to help “blue curious” consumers ease into the classic blue cheese flavor profile and Goodles expands its lineup of gluten-free offerings.
Sauz Launches In Target With New SKU
Next-generation pasta sauce producer Sauz announced a major expansion that will bring the brand, along with a new SKU, to all 1,825 Target stores nationwide by the end of this year.
New Products: S’NOODS Releases Sweet Kugel Chips, Pitaya Hops into Smoothie Pops
In this week’s new products roundup, S’NOODS transforms a holiday favorite into a snackable chip, Pitaya unveils a new line of smoothie pops, and Lexington Bakes rolls out a seasonal lineup of four new product collaborations.