Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
New Products: Collabs From Hidden Valley and Snak Club; Plant-Based Oscar Mayer Products
In this week’s notable new products roundup, Snak Club spices up its product portfolio with the help of Hot Ones, Oscar Mayer unveils its first ever plant-based offerings and Hidden Valley Ranch gets cheezy.
Expo West: Kuli Kuli Goes All In On Gummies and Blends
Moringa-focused nutrition company Kuli Kuli (#N2121) announced today it will debut four new products spanning two formats at Natural Products Expo West. But there’s a twist…
New Products: Graza Chips, Barbie Freezer Squeezers and The Tinx Sundae
In this week’s new products roundup, Graza makes its first foray into the snack space with limited-edition chips, The Frozen Farmer teams up with Barbie to create its newest frozen treat, and Mid-Day Squares launches new pack sizes in response to consumer demand.
New Products: Goodles’ Gluten-Free Line, Cinnabon Boomchickapop and Flavortown Sauces
In this week’s notable new products roundup, Goodles’ makes its portfolio more inclusive with gluten-free offerings, Siete expands its gluten-free cookie lineup and Guy Fieri brings Flavortown to retailers nationwide. Serenity Kids Serenity Kids is bringing global flavors to tiny tots with its new line of World Explorer Pouches. Available in six varieties – Free… Read more »
New Products: Mean Girls Popcorn, Orthoptera Protein Bars and Kelp-based Powdered Greens
In this week’s notable new products roundup, Rob’s Backstage Popcorn celebrates the upcoming 20th anniversary of Mean Girls, Actual Veggies seeks to reinvent the french fry and Offshore Greens turns to kelp to create a climate-friendly nutrition powder.
Yishi Expands Platform & Reach With Asian-inspired Pancake and Waffle Mixes
Yishi has launched a new line of pancake and waffle mixes, seeking to capture a share of the $202 billion breakfast food market while continuing to bring Asian flavors to the mainstream.
New Products: THC-Infused Chocolate Hazelnut Spread, Mochi Waffles & Frozen Breakfast Sammies
In this week’s notable new products roundup, MyMochi makes its first foray into the breakfast set with mini waffles, Rudi’s expands its frozen portfolio with the addition of breakfast sandwiches and butter launches THC-infused chocolate hazelnut spread just in time for Valentine’s Day.
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
New Products: Savory Granola, Hot Girl Pickles & Influencer-Approved Chocolate
In this week’s notable new products roundup, Elmhurst 1925 announces the release of its first food product, Streusli brings its granola into new eating occasions and Good Girl Snacks releases Hot Girl Pickles.
‘Regenerative Agriculture Is Not A New Catchphrase’: Five Questions With Singing Pastures Farm Co-Founders John And Holly Arbuckle
The co-founders of Singing Pastures Farm talked to Nosh about bringing the message of regeneratively farmed and pasture-raised pork to the meat snacks category.


