Marketing
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Featured Marketing Content
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Daily Briefing (Insiders Only): Quick Bites For Newtopia Now
The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.
Additional Content
New Products: Fly by Jing Transforms a Classic Condiment, Actual Veggies Teams with Maya Kaimal
In this week’s notable new products roundup, Fly By Jing transforms a classic American condiment, Actual Veggies teams with chef Maya Kaimal on its first product collaboration, and Sweet Loren’s launches its most requested cookie dough flavor.
Saffron Road’s ‘Ambitious’ Rebrand Taps MAHA, GLP-1 Trends
The frozen meal maker is introducing its “most ambitious brand refresh” in its 15-year history, according to founder and CEO Adnan Durrani, as it aims to align with today’s consumer trends, including the growing anti-seed oil sentiment and an insatiable appetite for protein.
Fueled by Confectionery Push, SkinnyDipped Forecasts $100 Million in Revenue This Year
SkinnyDipped is betting big on better-for-you confectionery, going deeper into the set with the introduction of Dark Chocolate Coconut Almond Bites.
Olyra’s Refresh Marries Greek Heritage With Mass Market ‘Appetite Appeal’
Olyra today unveiled a new identity featuring “vibrant, playful visuals,” food photography and a strategic hierarchy of the elements on-pack in order to “drive appetite appeal on-shelf” for its Greek-inspired products.
Blue Apron Revamps: Less ‘Rigid,’ More Customization And Pre-Made Meals
Nearly two years after its $130 million acquisition by Wonder Group, Blue Apron has unveiled “a major evolution” that includes a new identity, expanded product lineup and subscription-free shopping options.
Marketing: Activia Brand Refresh Targets Gen Z, Milk Bar Teams With Premier Protein
Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.
Swole Scoops: How Protein Ice Creams Are Redefining BFY Dessert
A new wave of better-for-you ice cream is filling up the frozen aisle, aligning with trends to high-protein and clean-label formulations.
New Products: Progresso Tackles Grilling Season, Juicy Marbles Does Plant-based Salmon
From plant-based fish to dessert-flavored sunflower seeds, this week’s new product innovations span all sides of the industry. Check out the gallery below for the latest launches from Juicy Marbles, Smackin’, Banza, Mike’s Mighty Good and more.
New Products: Collabs From Like Air, GoodPop, Oishii, Coconut Cult and More
In this week’s notable new products roundup, Like Air introduces its first-ever product collaboration, Mott’s ventures deeper into the snack pouch set, and Deep Indian Kitchen expands its Kati Street Wrap line.
CPG Week: Keurig Dr Pepper’s Drink Mix Deal and Black Rifle’s Legal Combat
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Keurig Dr Pepper’s acquisition of Dyla Brands, the legal drama surrounding veteran-owned Black Rifle Coffee Company, and formation of a new collective advocating for higher standards across the food system, and the challenges and triumphs of dehydrated fruit company BranchOut Food.