Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
SupplySide Spotlights Protein Stacking, Creatine Revival and Clean Label Innovation
High-protein formulations remain in high demand. SupplySide Global brought an emphasis on how ingredients can support “protein maxing” and wellness goals with systems of inputs designed around metabolic and muscle health.
Novak Djokovic Backs Corn-Free Popcorn Cob In $5M Seed Round
Popped sorghum brand Cob has closed a $5 million seed round led by tennis legend Novak Djokovic, as it positions itself as a healthier alternative to popcorn.
New Products: Doughlicious Does Cookie Skillets, Kooshy Introduces Stuffing Mix
In this week’s notable new products roundup, Doughlicious adds a new format to its portfolio of cookie dough products, Carmine’s Italian Restaurant celebrates its 35th anniversary with jarred sauce, and Kooshy gears up for the holiday season with stuffing mix.
BelliWelli Enters Fiber Gummy Game With Walmart Exclusive
Gut-friendly nutrition brand BelliWelli is diving into one of the hottest supplement formats via a new Walmart exclusive, launching today.
From MrBeast to Biltong: Meat Snacks Flex New Muscles at NACS
Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.
New Products: Quest Does Donuts, Diaspora Co. Teams Up with Padma Lakshmi
In this week’s new products gallery, Quest expands its Bake Shop line with donuts, Diaspora Co. teams up with a beloved cookbook author and television host, and Pasta Garofalo taps into the protein pasta craze.
Marketing: Trü Frü Collabs With WNBA Star Paige Bueckers
Whole fruit snacking brand Trü Frü has teamed up with WNBA star Paige Bueckers after her social media posts sharing her love for the brand captured more than 30 million views.
Ex-Topo Chico Exec Bets on Cactus Chips With Casa Arte Sano
Gerardo Galvan has spent nearly his entire career in beverage. Since departing Topo Chico, he has set his sights on the snack set, marking the start of his entrepreneurial journey with Casa Arte Sano.
Seventy Percent Of Shoppers Try to Avoid UPFs, But Don’t Trust Brands to Help
The large majority of consumers believe food companies rely on ultraprocessing methods to produce food and pad profit margins, but they place little trust in these entities to share accurate information about what they are selling.
Global Flavors and ‘Female Rage’ Fuel Union Kitchen Event
Global flavors, heritage-inspired foods and “Female Rage” fueled Union Kitchen’s Meet the Makers event this past Sunday, drawing in nearly 100 vendors to sample.