Investment

Sustainable packaged food and gardening company Back to the Roots announced that it has grown one step closer to its goal becoming the “Pixar of Foods” after raising a $5 million seed round. The Berkeley, Calif. based company plans to use the money to fertilize its growth plan within K-12 schools as well as traditional grocery retailers.

The stock market hasn’t loved its parent company, but hot popcorn brand SkinnyPop is nevertheless still growing like crazy, Amplify Snack Brands’ CEO said this week. Speaking at strategic communications and advisory firm IRC’s annual conference in Florida this week, Amplify CEO Tom Ennis discussed the continued growth of the popcorn brand and gave glimpses of a future platform that he hopes will allow the company to take more territory in the broader snack category.

Icelandic Provisions, a new dairy startup, believes they have the recipe for success in the yogurt category by using skyr to target consumer needs for higher protein and lower sugar cultured dairy. The company leadership recently closed an investment of $11 million dollars led by healthcare and technology VC Polaris Ventures.

Kale chip maker Rhythm Superfoods has become the first direct investment from General Mills’ new 301 INC venture capital arm. The $3 million raise was led by 301 INC via a fund it has set up on CircleUp, a crowdsourced investment platform.

2016 marks the official launch of Edible Ventures, the nation’s first angel group investing solely in high growth, ready-to-eat, ready-to-drink CPG companies. Project NOSH sat down with Edible Ventures’ Managing Director, Jeremy Halpern, to find out why there’s a need for this group, why the time is right for its launch and what the group is looking for in entrepreneurs and companies.

Today consumer foods giant General Mills announced that it has acquired upstart meat snack company EPIC Provisions. The brand will operate under General Mills-owned Annie’s Organics. Both Taylor Collins, Epic’s co-founder, and John Haugen, General Mills’ VP & General Manager of 301 Inc, spoke with NOSH about the acquisition.

As the year winds to a close, the wallets remain open, with a spate of high-profile distributor and supplier acquisitions announced in the past two weeks. Many of the companies acquired have a focus on “better-for-you,” fresh, and specialty, underscoring the ongoing importance of consumer interest in natural and unique products.

At this year’s BevNET Live, Scott LaPorta, the president of Campbell-owned Bolthouse Farms described the C-Fresh mission and growth strategy.

Just three years after its launch, neat foods, which markets plant-based, meat-alternative foods, has been acquired by Atlantic Natural Foods, a subsidiary of AFT Holdings. In an interview with Project NOSH, Phil Lapp, neat’s co-founder and CEO, spoke with Project NOSH about the deal.

Pinnacle Foods Inc. announced today that it would purchase Boulder Brands for approximately $710 million dollars. While Pinnacle has a large stable of classic American brands, including Birds Eye, Aunt Jemima, Duncan Hines and Vlasic, the acquisition will add a slate of “better-for-you” products popular with the growing segment of LOHAS shoppers.