Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Whole Foods Evolves As Natural Merges Into Mass
Amazon is planning to absorb all 100,000 Whole Foods employees, including frontline staff, into its core business structure, per a report this week from Business Insider.
BranchOut Food Gets $2.5M To Expand Production
BranchOut Food received $2.5 million in funding through a common stock sale as it moves to expand its production facility.
Smash Foods Closes Seven-Figure Round To Fuel Further Growth
Smash Foods has closed a seven-figure funding round to expand availability of its superfood spreads and snacks, according to co-founder and chief operating officer Steve Ford. The round was led by Eclair Partners with participation from Label Capital and The Family Fund, alongside a strategic supply chain partner.
Additional Content
‘We’re Not A Household Name…Yet:’ Sauz Locks In $12M
Next-gen pasta sauce slinger Sauz announced today the closing of a $12 million funding round led by CAVU Consumer Partners, with participation from existing investors such as Coefficient Capital, Palm Tree Crew and Strand Equity.
Part-Time Power: Unleashing Growth In CPG With Fractional Talent
In an industry where cash is hard to come by, but insights and experts are plenty, one expert makes a case for part-time hiring as a strategy to scale up.
How NIQ’s New Nutrition Scoring Could Guide Pricing
NielsenIQ has joined forces with FoodHealth Co. to integrate their respective datasets, enabling brands to spot and craft pitches around the incrementality their products could bring to a retailer’s set on the basis of price, health and how those factors affect consumer purchasing habits.
Ferment to Be: Cleveland Kitchen Ramps Up Growth as Gut Health Goes Mainstream
Cleveland Kitchen is preparing for a period of high growth following a few years focused on consolidating manufacturing and expanding operations at its Ohio production facility. The sauerkraut slinger recently raised $2.9 million that will support brand-building initiatives as its founders aim to capitalize on heightened interest in digestive wellness and fermented flavors.
Conagra Divests Van de Kamp’s, Mrs. Paul’s Seafood Brands
Conagra is selling off more brands, this time moving its Van de Kamp’s and Mrs. Paul’s frozen seafood brands to their co-manufacturer, High Liner Foods, in a $55 million cash deal. According to an announcement today, the deal only divests the intellectual property rights and inventory for the two brands, but does not include employees or manufacturing facilities.
Is Vegan Cheese In Crisis Or Just Finding Its Footing?
Are plant-based cheese alternatives having an existential crisis after one of the biggest cheesemakers refocused its approach to the category?
Ryan Trahan-Backed Joyride Raises $30M to Shake Up Sour Candy Scene
Creator-backed candy company Joyride (formerly Project 7) has raised a $30 million round, per a Form D filed with the Securities and Exchange Commission (SEC) on Wednesday.
CPG Week: A Spirits Distributor Exits California. Plus, AG1 Hits Costco
This week, the podcast team discusses the merger of two legacy cheesemakers and the exit of a major beverage alcohol distributor from a key spirits market. Next, the hosts dig into the debut of digitally-native supplement brand AG1 in physical retail and explore why the news of an energy drink startup’s new investor brings fresh opportunities for its growth goals.
Reddy Family Expands Manufacturing With Trillium Foods, Backed by Bain Capital
There’s a new-ish manufacturer in town. After Flavor Reddy Foods grew its food manufacturing footprint via M&A in the past two years, the company is bringing the combined businesses together under one new entity, Trillium Foods.
Dr. Bronner’s Exits Chocolate Business, Sets Up New Parent Co.
Dr. Bronner’s has transferred ownership of its 10-SKU chocolate bar line to Magic Chocolate Inc., a new entity formed by the brand’s long-term partners to help scale the line independent of Dr. Bronner’s business.




