Breaking Down Barriers: Project Potluck Announces Inaugural Grant Program

Project Potluck, a nonprofit organization advancing diversity and inclusion in the consumer products industry, has launched its inaugural grant program supported by contributions from notable individuals and businesses.

This year, the program will award a total of four grants, including:

• Madeline Haydon Awards for Entrepreneurship – two $10,000 grants, at least one of which will be awarded to a female entrepreneur,
• Once Upon A Farm Brand Builder Grant – one $10,000 grant; and
• Innovation Award supported by King Arthur Baking Company – one $5,000 grant prioritizing a brand in the baked goods or baking ingredients category.

The selection process will consider a range of business models, regions and categories with a focus on growth potential, use of funds, founder perspective and commitment to diversity. Applications are open through Oct. 1 at potluckcpg.org/grants. Winners will be announced by December.

“My multi-year commitment to Project Potluck reflects my belief that real change in the CPG industry requires sustained support,” said Madeline Haydon, founder of nutpods, in a statement. “By investing $100,000 over the coming years, I hope to not only fund these grants but also strengthen Project Potluck’s ability to empower founders and businesses.”

Project Potluck was founded five years ago by Ibraheem Basir, founder and CEO of A Dozen Cousins; Ayeshah Abuelhiga, founder and CEO of Mason Dixie Foods, and Arnulfo Ventura, SVP of Strategy at Siddhi Capital. Kathleen Casanova joined as executive director two years later to help advance the group’s mission to increase representation and access to resources for diverse professionals.

The organization provides networking events and mentorship opportunities to its community comprising hundreds of entrepreneurs and operators of color. The grants are designed to further “break down barriers” and expand equity across the industry, according to Casanova.

“At Once Upon a Farm, our mission goes beyond nourishing children and families — it’s about

helping build a healthier, more equitable food system,” said Jane Ablaza, director of marketing

communications and head of brand partnerships for Once Upon a Farm, in a statement. “We believe the future of food depends on bold, diverse entrepreneurs, yet often these founders face barriers to growth.”