Innovation
Featured Innovation Content
Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand
When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field.
Harken Sweets Scores Major Kroger Expansion Backed by Selva Ventures
Harken Sweets, armed with new capital from Selva Ventures, is readying a major retail expansion with Kroger, adding roughly 2,000 doors and bringing its total retail footprint to around 7,500 stores.
How Manufacturing Is Fueling Jackson’s ‘Rocket Ship’ Growth
Seed oil-free snack brand Jackson’s is using its manufacturing structure to fuel innovations and new distribution channels.
Additional Content
Expo East 2023: Pitaya, Honey Mama’s Target C-Stores; Blue Zone Debuts New Frozen Line
As the NOSH staff heads off to walk the aisles of the final Natural Products Expo East, our team offers a preview of some of the news coming from the show floor.
Whiz Kid: Toodaloo CEO Joins Wiz Khalifa to Launch MISTERCAP’s
The rapper Wiz Khalifa, Philippe Chetrit, CEO of adaptogenic-enhanced snack brand Toodaloo; and the co-founders of Khalifa Kush, Tim Hunkele and DJ Saul, have joined together to launch MISTERCAP’s, a new line of mushroom-based products.
Is it Buckwheat’s “Time?” Maine Crisp Says Yes With New Branding, Snacks
The Winslow, Maine-based company, formerly known as the Maine Crisp Company, is now known as Better With Buckwheat following a full company rebrand announced last week. Alongside the new identity, the company is also launching its first new line, crackers as part of a broader strategy shift to build out a buckwheat-based snack platform.
Outstanding Expands Snack Portfolio With Stuffins Launch
Continuing its strategic pivot towards reinventing familiar snack categories, Outstanding Foods announced today the launch of Stuffins, a vegan-friendly take on a Combo with an enhanced nutritional profile.
From Liquid Death to Sour Stamina: Science Inc. Launches Final Boss Sour
CPG investment and brand development firm Science Inc. – the initial investor behind runaway beverage hit Liquid Death – is asking consumers to pucker up for its latest in-house product: a new brand of gaming-themed snacks called Final Boss Sour.
Challenge Accepted: Brazi Bites Launches TikTok Inspired Waffles
Having found room to create a burgeoning platform brand within the frozen food set, Brazi Bites now has its sights set on breakfast. .
Slow Rise: Why A Steady Pace is Pinsa Love’s First Priority
The frozen pizza set is about to welcome a new style of premium pies. Pinsa Love is heading to the frozen aisle of 120 Giant stores this month after quietly scaling in the Washington D.C-area over the past two years.
Next Level: G Fuel Brings BFY to Gaming Snacks With Protein Puffs Launch
G Fuel has long focused on selling better-for-you alternatives to mainstream energy drinks through its gamer-centric branding. Now, the company is looking to trade on its authentic reputation in the gaming community by applying that same focus to snacks with its first food product: G Fuel Protein Puffs.
Banza Goes After Breakfast, Launches Waffles
In its ongoing quest to elevate the humble chickpea, Banza is looking to a new meal: breakfast. The company is adding frozen waffles to its roster of fiber-rich foods.
Alpha Foods Sells To LiveKindly With “Completely Renovated” Products
Ahead of the relaunch of a “completely renovated” plant-based product portfolio, Alpha Foods announced today it has been acquired by LIVEKINDLY Collection (LKC).