Innovation
Featured Innovation Content
Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand
When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field.
Harken Sweets Scores Major Kroger Expansion Backed by Selva Ventures
Harken Sweets, armed with new capital from Selva Ventures, is readying a major retail expansion with Kroger, adding roughly 2,000 doors and bringing its total retail footprint to around 7,500 stores.
How Manufacturing Is Fueling Jackson’s ‘Rocket Ship’ Growth
Seed oil-free snack brand Jackson’s is using its manufacturing structure to fuel innovations and new distribution channels.
Additional Content
The NOSH Podcast: Do Consumers Give A Chip About Your Supply Chain?
On this week’s show, NOSH editor Carol Ortenberg and the founder and CEO of Zack’s Mighty, Zack Gazzaniga, dive right into a corny discussion on the origins of the brand, its special corn supply chain journey and how different audiences respond to the details of that story.
How Rev Energy Gum Is Eating Up Ground In Functional Gum
Rev Energy Gum believes the fuel that drove the brand to over 20,000 retail locations in under five years was a perfectly timed combination of product-market fit and a format that flexes for a range of consumer need states.
NOSH Podcast: One Brand’s Three Keys to Success In Product Development
In this week’s NOSH Podcast, Brazi Bites cofounder and CMO Junea Rocha shares how and why the brand expanded into breakfast and the often difficult process of product development.
This Week’s New Products: Collabs From Fly By Jing and Spicewalla; A Royal Regenerative Flour
This week’s New Product Gallery reads something like a superhero team-up comic, thanks to a couple of eye-catching co-branded releases from the likes of Blue Circle Foods & Spicewalla, and plant-based meat specialists Daring & Fly By Jing.
Bar Rescue: How Elavi Pulled Off Its Product Pivot
Better-for-you snack brand Elavi is no longer in the bar business. While shifting to a more streamlined foundation for the business was the right move – the duo still struggled with the decision to “effectively cut its first child.”
Expo East: Sour Candy Rides New Innovation Wave
If you’ve been waiting for a better-for-you sour candy, this may be your moment. A new wave of CPG brands have set their sights on capturing the nostalgia of sucking on a handful of Warheads.
Once Upon A Farm Pushing Past Pouches With Chilled Bars Launch
Once Upon a Farm is looking beyond its roots in baby food by launching a new line of refrigerated oat bars – its first non-pouched product – in an effort to use snacking occasions to stay relevant as its young consumers age.
Rudi’s “Value Adds” Justin Gold, Frozen Innovation
Rudi’s Mountain Bakery has set its sights the freezer aisle adding 12 new value-added products thanks, in part, to the brand’s new “idea man” and chief innovation officer Justin Gold.
Expo East 2023: R.E.D.D., Jack & Friends Revamp; Caulipower Innovates
Expo East 2023 may have ended, but the NOSH team has more news to report from the show floor including a spate of new launches from vegetable-forward frozen food brand Caulipower and rebrands by Jack and Friends and R.E.D.D. Bar.
Expo East 2023: AcreMade’s “Easier” Eggs; Nona Lim New Entrees
The NOSH team has been trawling the trade show floor at the last-ever Natural Products Expo East and have complied a healthy haul of notes, thoughts, hot takes and new product finds. Check out this rundown of notable news and updates from the show.