Innovation

Rev Energy Gum believes the fuel that drove the brand to over 20,000 retail locations in under five years was a perfectly timed combination of product-market fit and a format that flexes for a range of consumer need states.

In this week’s NOSH Podcast, Brazi Bites cofounder and CMO Junea Rocha shares how and why the brand expanded into breakfast and the often difficult process of product development.

This week’s New Product Gallery reads something like a superhero team-up comic, thanks to a couple of eye-catching co-branded releases from the likes of Blue Circle Foods & Spicewalla, and plant-based meat specialists Daring & Fly By Jing.

Better-for-you snack brand Elavi is no longer in the bar business. While shifting to a more streamlined foundation for the business was the right move – the duo still struggled with the decision to “effectively cut its first child.”

If you’ve been waiting for a better-for-you sour candy, this may be your moment. A new wave of CPG brands have set their sights on capturing the nostalgia of sucking on a handful of Warheads.

Once Upon a Farm is looking beyond its roots in baby food by launching a new line of refrigerated oat bars – its first non-pouched product – in an effort to use snacking occasions to stay relevant as its young consumers age.

Rudi’s Mountain Bakery has set its sights the freezer aisle adding 12 new value-added products thanks, in part, to the brand’s new “idea man” and chief innovation officer Justin Gold.

Expo East 2023 may have ended, but the NOSH team has more news to report from the show floor including a spate of new launches from vegetable-forward frozen food brand Caulipower and rebrands by Jack and Friends and R.E.D.D. Bar.

The NOSH team has been trawling the trade show floor at the last-ever Natural Products Expo East and have complied a healthy haul of notes, thoughts, hot takes and new product finds. Check out this rundown of notable news and updates from the show.

As the NOSH staff heads off to walk the aisles of the final Natural Products Expo East, our team offers a preview of some of the news coming from the show floor.