Innovation
Featured Innovation Content
Sunday Supper Steps Out Of Plant-Based, Expands Fritto Line To Target
Frozen Italian food brand Sunday Supper is raising $1.5M to expand its vegan Fritto apps and introduce new vegetarian meals that incorporate dairy.
Newtopia Now: Traditional Cuisine And Clean Fats
At Newtopia Now 2026, food brands leaned deeper into seed-oil-free, clean fats and authentic flavors from South Asia and the Middle East.
Inside Little Spoon’s ‘Feeding Platform’ Expansion
Little Spoon is embracing its mission as an “end-to-end feeding platform” by launching eight new offerings from June through August.
Additional Content
Expo East 2023: Pitaya, Honey Mama’s Target C-Stores; Blue Zone Debuts New Frozen Line
As the NOSH staff heads off to walk the aisles of the final Natural Products Expo East, our team offers a preview of some of the news coming from the show floor.
Whiz Kid: Toodaloo CEO Joins Wiz Khalifa to Launch MISTERCAP’s
The rapper Wiz Khalifa, Philippe Chetrit, CEO of adaptogenic-enhanced snack brand Toodaloo; and the co-founders of Khalifa Kush, Tim Hunkele and DJ Saul, have joined together to launch MISTERCAP’s, a new line of mushroom-based products.
Is it Buckwheat’s “Time?” Maine Crisp Says Yes With New Branding, Snacks
The Winslow, Maine-based company, formerly known as the Maine Crisp Company, is now known as Better With Buckwheat following a full company rebrand announced last week. Alongside the new identity, the company is also launching its first new line, crackers as part of a broader strategy shift to build out a buckwheat-based snack platform.
Outstanding Expands Snack Portfolio With Stuffins Launch
Continuing its strategic pivot towards reinventing familiar snack categories, Outstanding Foods announced today the launch of Stuffins, a vegan-friendly take on a Combo with an enhanced nutritional profile.
From Liquid Death to Sour Stamina: Science Inc. Launches Final Boss Sour
CPG investment and brand development firm Science Inc. – the initial investor behind runaway beverage hit Liquid Death – is asking consumers to pucker up for its latest in-house product: a new brand of gaming-themed snacks called Final Boss Sour.
Challenge Accepted: Brazi Bites Launches TikTok Inspired Waffles
Having found room to create a burgeoning platform brand within the frozen food set, Brazi Bites now has its sights set on breakfast. .
Slow Rise: Why A Steady Pace is Pinsa Love’s First Priority
The frozen pizza set is about to welcome a new style of premium pies. Pinsa Love is heading to the frozen aisle of 120 Giant stores this month after quietly scaling in the Washington D.C-area over the past two years.
Next Level: G Fuel Brings BFY to Gaming Snacks With Protein Puffs Launch
G Fuel has long focused on selling better-for-you alternatives to mainstream energy drinks through its gamer-centric branding. Now, the company is looking to trade on its authentic reputation in the gaming community by applying that same focus to snacks with its first food product: G Fuel Protein Puffs.
Banza Goes After Breakfast, Launches Waffles
In its ongoing quest to elevate the humble chickpea, Banza is looking to a new meal: breakfast. The company is adding frozen waffles to its roster of fiber-rich foods.
Alpha Foods Sells To LiveKindly With “Completely Renovated” Products
Ahead of the relaunch of a “completely renovated” plant-based product portfolio, Alpha Foods announced today it has been acquired by LIVEKINDLY Collection (LKC).