Expo West
Our BevNET and Nosh teams are covering the latest news and updates from Natural Products Expo West, the biggest trade show of the year for the natural and organic industry. Stay updated on new brands and product releases by following our coverage here and on social media.
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Featured Expo West Content
Expo West 2025: How Kuli Kuli ‘Failed Our Way Forward’
Lisa Curtis launched Kuli Kuli a little over a decade ago to introduce the green superfood moringa into more American diets. Her mission continues with a refreshed brand identity rolling out across 11,000 stores nationwide amid a period of “unprecedented” growth for the supplement brand.
‘Category Is On Fire’: Meat Snack Makers Go Deeper In Sticks
Meat snack makers are leaning deeper into sticks as better-for-you brands grow distribution out of natural and into other retail channels.
CPG Week: Fear & Loathing At Expo West
The annual Natural Products Expo West trade show happens this week and the podcast team gathers to discuss what they are looking out for at this year’s show.
Additional Content
1908 Brands to Launch Pasta Jay’s Pasta Sauce and 3 Lines of Three Bears Allergen Free Oat Products at Expo West
1908 Brands, a Boulder, Colo. based manufacturer of natural food and product brands to officially launch Pasta Jay’s Italian Pasta sauce and Three Lines of Three Bears Oat Products this March at Natural Product’s Expo West in Anaheim, CA.
free2b Foods to Launch Top 12 Allergen Free Chewy Granola Bars and Bites
free2b Foods launches Chewy Granola Bars and Bites, officially taking the company beyond its chocolate roots and into everyday snacking occasions.
Element Earns USDA Organic Label and Launches Bite-Sized Minis
ELEMENT has gone fully organic, kosher, and bite-sized.
Fruit Bliss Adds Tart Cherries to Organic Dried Fruit Line
Fruit Bliss is excited to announce the expansion of its organic dried fruit line to include Soft and Juicy Rehydrated Tart Cherries.
Simple Mills Launches Gluten Free Cookie Line
New Simple Mills Soft-Baked Cookies are the first gluten- and grain-free cookies to deliver a genuine soft-cookie eating experience without the gums, emulsifiers and extreme sugar levels of other gluten-free alternatives.
Halfpops Aims To Take on Trail Mix with Off the Trail Launch
Sometimes, consumers want a vegan, high-protein, hemp-based, collagen-enhanced superfood snack. And sometimes they just want a better version of a familiar favorite. That’s what Sherbrooke Capital-backed snack brand Halfpops is betting on with the launch of a new brand, Off The Trail.
Wicked Joe and GrandyOats to Launch Coffee Crunch Coconola at Expo West
From the idyllic towns of Topsham and Hiram, Maine, beloved Maine Made, solar-powered pioneers Wicked Joe Organic Coffees and GrandyOats have joined forces to revolutionize breakfast (and snacking).
ZEGO to Debut ‘Mix-Ins’ Line at Expo West
ZEGO will be sampling its Just Fruit Bar, Fruit+Chia Bar, and Seed+Fruit Bar as well as its new line of “Mix-Ins,” an organic blend of seeds and fruit, at Expo West.
Unicorns & Mushrooms Inspire New Purely Elizabeth Lines
Today, snack and breakfast brand Purely Elizabeth announced new, unicorn-inspired Vibrant Oat cups in bright pink, yellow and blue colors — giving the company a Pinterest-ready play to captivate consumers. The brand also is keeping its feet squarely in the earth with the launch of grain-free superfood bars enhanced with reishi mushrooms.
Wedderspoon Rebrands, Launches Swarm of New Products
The expression may be “you catch more flies with honey than vinegar,” but for manuka honey producer Wedderspoon, vinegar isn’t too bad either. The brand announced today the launch of three new lines of products as well as a complete rebrand.