1908 Brands to Launch Pasta Jay’s Pasta Sauce and 3 Lines of Three Bears Allergen Free Oat Products at Expo West

BOULDER, Colo. — 1908 Brands, a Boulder, Colo. based manufacturer of natural food and product brands to officially launch Pasta Jay’s Italian Pasta sauce and Three Lines of Three Bears Oat Products this March at Natural Product’s Expo West in Anaheim, CA.

This will be Pasta Jay’s debut and first look. Samples will be available at the 1908 Brands’ booth (#5606).

Last March, Three Bears offered a first-look at the Three Bears Oat Cups at Expo West, this year the brand will officially launch with two additional product lines. All three lines of Three Bears product are free from the top 8 allergens including gluten, dairy and nuts. In addition, the bars and cups are boosted with allergen-free probiotics in a partnership with Ganeden.

“Like all products created by the 1908 Brands team, Pasta Jay’s Italian Pasta Sauce and Three Bears Oats were created to disrupt a category that has low quality alternatives, are high in sugar and unnatural ingredients,” said Steve Savage, founder and CEO of 1908 Brands.

Pasta Jay’s Pasta Sauces

The four flavors come in 25oz jars and retail for $6.99 each. The sauces were designed to give the customer the option to pair their favorite sauce with their favorite Italian dish, from meatballs, to chicken parmesan. The line includes four flavors: Classic Marinara, Creamy Tomato, Tomato Basil and Tomato Marsala.

“We only use the freshest ingredients, because any product is only as good as the ingredients you use. We use premium tomatoes, whole clove garlic, fresh basil, a mixture of oregano, basil and Kosher sea salt to replicate the Old World recipes passed down within the family,” said Matt Schultz, co-founder of Schultz’s and Brand Manager for Schultz’s and Pasta Jay’s.

“We wanted to get into the pasta sauce category because we were inspired by the amazing food at Pasta Jay’s restaurants. With Schultz’s in our family of brands, we have learned what works best in the space,” said Steve Savage, CEO of 1908 Brands, “We looked at various pasta sauce recipes and considered developing our own line from scratch, but realized one of the most loved pasta sauces existed in our own back yard at Pasta Jay’s, one of our favorite local restaurants. This classic Italian sauce recipe goes all the way back to the 1800’s and was served to the King of Italy by Jay’s great-great-grandmother. We needed to bring it to the grocery store shopper.”

Pasta Jays will be launching regionally in The Rocky Mountain Region and then expanding nationally throughout 2018.

Three Bears Oats

Three Bears produces oat products that are always free of the top 8 allergens, gluten-free and non-GMO.

“Three Bears products are proudly oat-based, and each oatmeal cup contains 7 to 8 grams protein per serving (more than a hard-boiled egg) and 8 to 10 grams fiber per serving (four to five times as much as a piece of whole-grain toast),” said Director of Marketing, Craig Spalding. “The nutritional benefits, the allergen-free ingredients and the live probiotics will really set these oatmeal cups apart from the rest of the category.”

Three Bears challenges current oat-product brands with family-friendly branding, affordable cost and a variety of health benefits. In terms of nutrition, ingredients, portions and pricing, all product development under the brand strive for the “just-right” mentality that serves as the mission and story behind the brand.

Oatmeal Cups: Wild Blueberry, Apple Spice, Cinnamon Raisin, Cranberry Vanilla

Fruit+Oat Squeeze Packs: Apple Spice, Pineapple Mango, Peaches+Greens, Strawberry Banana, Wild Berry, Cherry Vanilla

Oat Bars: Wild Blueberry, Cinnamon Roll, Chocolate Chip, Cranberry Orange

“We chose to work with allergen-friendly ingredients because more consumers are looking for products that are safe for themselves and their families,” said Steve Savage, CEO of 1908 Brands. “With the number of children with food allergies growing every year and more people developing food sensitivities than ever, allergen-free products are becoming increasingly mainstream. Three Bears is at the forefront of this industry shift.”

Pasta Jay’s line of Italian Pasta Sauces and Three Bears Oat Products will be available for sampling at the 1908 Brands booth (#5606) at the show.

Three Bears and Pasta Jay’s will reveal their brand at Expo West in Anaheim, CA at Booth #5606 which runs March 8-11, 2018 at the Anaheim Convention Center, more information can be found at

About 1908 Brands

1908 Brands, Inc. was founded in 2010 by Steve Savage, the former founder and CEO of Eco-Products. As a rapidly growing manufacturer of natural products, 1908 Brands produces, manufactures, and manages a growing family of brands: Boulder Clean, producers of impressively powerful and naturally clean cleaning and laundry products; Thrive Tribe, producers of nutrient-packed, gluten-free, paleo-friendly, and tasty snack clusters; Fruitivity Snacks, makers of natural and gluten-free crunchy apple chips; Schultz’s Gourmet, makers of gourmet cooking sauces, rubs and snacks; and Three Bears allergen-free oat snacks, and now Pasta Jay’s pasta sauce. 1908 Brands website:

About Three Bears

Three Bears isn’t barely anything. It’s perfectly everything. Our brand and products stand for just-rightness and no worries for all, including those with food allergies. So, whether you’re packing a lunchbox, craving a mid-day pick-me-up or planning snacks for the whole soccer team, you can count. We add flax and chia seeds to mix up the texture and rice milk to make each batch light and creamy without ever weighing you down.

About Pasta Jay’s

The pasta sauces are products of a brand and recipe licensing partnership between Boulder-based 1908 Brands and the Pasta Jay’s restaurants owned by Jay Elowsky in Boulder, CO; Lone Tree, CO; Moab, UT; and Hays, KS.

Reader Comments